---
title: Target
slug: docs/1vBE-target
docTags: 
createdAt: 2024-11-13T09:34:25.902Z
---

Adobe Target is used by Luma to personalized the home page banner experience for website visitors and mobile app users.

## Website Home Page Banner Personalization

1. Default Experience

::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/67o05qyHRT__M-3yKzEly_image.png" size="100" isUploading="false" width="2486" height="1240" darkWidth="2486" darkHeight="1240" showCaption="false" indent="3"}

2. Experience for Interested in Men's category Audience 

::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/-SObIviZSvnkpo-JMaKue_image.png" size="100" isUploading="false" width="2480" height="1238" darkWidth="2480" darkHeight="1238" showCaption="false" indent="3"}

3\. Experience for Interested in Yoga



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/7bWeTCRbrDOQ1aCD8LYur_image.png)

4\. Experience for Interested in Women's product Audience



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/II1Jq7q1S-LpT3TmlOeQ4_image.png)

5\. Experience for Luma - Mobile App Users



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/HT0NegpIr281DHv4HEGAz_image.png)



Link to the Target Activity: [https://experience.adobe.com/#/@demosystem4/target/activities/edit/Experience-Targeting/luma\_-\_home\_pagepersonalization0](https://experience.adobe.com/#/@demosystem4/target/activities/edit/Experience-Targeting/luma_-_home_pagepersonalization0)

## Mobile - Home Screen Banner Personalization

The same audiences are used in the activity for the Luma Mobile application.

1. Default Experience





::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/1lsd1QXYw6yt_hyCxpQa1_image.png" size="46" width="1128" height="2124" position="center" darkWidth="1128" darkHeight="2124" showCaption="false"}

2\. Experience for Interested in Women's products



::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/_hyCKkNx-JXOZnHOmaHN5_image.png" size="44" width="1040" height="2036" position="center" darkWidth="1040" darkHeight="2036" showCaption="false"}

3\. Experience for Interested in Men's products



::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/DqaGeXXqUm0JCnUNyEPWz_image.png" size="48" width="1128" height="2124" position="center" darkWidth="1128" darkHeight="2124" showCaption="false"}

Link to the Target Activity

[https://experience.adobe.com/#/@demosystem4/target/activities/activity-details/experience\_targeting/1222555/overview](https://experience.adobe.com/#/@demosystem4/target/activities/activity-details/experience_targeting/1222555/overview)