---
title: 3.1 Account Explorer
slug: docs/31-account-explorer
docTags: 
createdAt: 2025-09-15T14:24:20.663Z
---

## Overview

Account Explorer helps you uncover the accounts most relevant to a product by analyzing **engagement intensity** and normalizing people into **personas**. The goal is to surface the right accounts, highlight key personas, and give you the clarity to build and activate buying groups confidently.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/uwE8BW4JtqKBwQFKMAH5E_image.png)

## How It Works

### 1. Analyze First-Party Intent Signals

- We scan up to **18 months of account activity** to detect product interest.
- Engagement is analyzed across **all people in the account**, with special focus on activity leading up to an opportunity close.
- This helps identify the people **most likely to influence a deal**.

### 2. Normalize People into Personas

- Individuals are normalized by:
  - **Job title**
  - **Function**
  - **Seniority level**
- From this, we infer a **persona** for each person.
- Personas are then ranked by their **impact** for the specific product and account.

### 3. Handle Imperfect Data

- Even if opportunity data is incomplete or messy, Account Explorer still detects product intent.
- Engagement patterns alone are enough to infer personas and rank their likely impact.

## Why It Matters

- **High intent**: Signals that an account is primed and ready for buying group engagement.
- **Low intent**: Indicates an opportunity to start **building and nurturing a buying group** for future opportunities.

## Key Features in the UI

When exploring accounts, you can click into any cell to see:

- **Median engagement** (normalized intensity of activity)
- **Number and names of personas** identified
- **Account-level role coverage** (which personas are represented)

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/JNJZ0FG128XVWjHGVivn9_image.png)

## The Goal

Account Explorer is designed to help you:

- Discover the **right accounts faster**
- Understand **who matters most** in each account
- Activate accounts and buying groups with **confidence and clarity**