---
title: AJO Loyalty
slug: docs/3lIX-ajo-loyalty
docTags:
createdAt: 2026-08-04T13:28:19.954Z
---
# Introduction
Loyalty Challenges enable you to create engaging, gamified loyalty programs that drive customer behavior and deepen brand relationships. Build challenges that reward customers for specific actions—from making purchases and writing reviews to engaging on social media and referring friends.
### Details
**Org and Sandbox**: [ADSS/PUBLIC LUMA](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/ai/home)
[Journey](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/journeys/journey/02f1492c-bd31-42e4-acb5-8a67a513b3f0) & [Challenge ](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/loyalty-challenges/edit/7b45f5ce-3464-4575-a615-fc4812bf0557) (Web)
[Journey](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/journeys/journey/cacc7c88-360c-4a9a-bcdf-4a74508cc042) & [Challenge](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/loyalty-challenges/edit/fce41dfb-9ecf-47d3-bd4a-bb43b7cf609f) (Mobile)
### Use Case
Customers who visit the Rewards page on the Luma website will be presented with the **Luma Gold Tier Challenge**. They can enroll in the challenge and complete the activities outlined in the assigned tasks to progress through the challenge and qualify for the Gold Tier rewards.
### Demo Flow(Website)
| **STEPS** | **SCREENGRAB** |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Go to [luma website ](https://dsn.adobe.com/web/luma3/home)and sign in with your profile.
Let the profile merge and you can see details in profile viewer.
| :inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/H8IBlnQ8PRuJcQH29P6G0_upload.png" alt caption} |
| | |
| Now from the top menu click on REWARDS this will take you to REWARDS page and you will fall in audience
“[Luma - Interested in Rewards](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/platform/segment/browse/e4fadbf2-575d-4f10-84a1-f508363216ce/detail?initialLoad=true\&limit=25\&page=1)”
| :inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/5V6b84wNKL4HFzwy-rKPa_upload.png" alt caption} |
| | |
| You will receive an email as Launch of Luma Gold Tier Challenge and Content Card will show up on rewards page.
| :inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/aEWWe1jxE9GsmdCwV1yXQ_upload.png" alt caption}
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/BD93Lzu2iPkSsz4OfoTB5_upload.png" alt caption} |
| | |
| Now click on Sign Up button on Content card this will implicitly enrol you in the challenge you will receive the emailer that you're in the challenge.
| :inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/YkpzodcWDvaPCPCAUKXoW_screenshot-2026-08-07-at-102602-am.png" alt caption}
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/0OjC1IcZTFoLKQrouBUgq_upload.png" alt caption} |
| | |
| Now complete 3 separates purchases from different collection of Luma products. It must be 3 purchases not in a
single go.
| :inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/-VsAlFwgdwW7GygeG59yy_upload.png" alt caption} |
| These purchases will be of different collection defined in tasks.
**Task 1** : Customer will purchase 1 item in at most 1 transaction on eligible items (**women-bottoms, women-top, women-tops, and more**).
**Task 2** : Customer will purchase 1 item in at most 1 transaction on eligible items (**spring-collection, summer-collection, winter-collection, and more**).
**Task 3 **: Customer will purchase 1 item in at most 1 transaction on eligible items (**accessories, gear, gearr**). | :inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/8_PedUbgSDMRAvw40w3y4_upload.png" alt caption} |
| | :inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/_-mMJrVNXNS-jHCKdc-ra_upload.png" alt caption} |
| | |
| Once we complete 3 different purchases as per above challenge tasks then will get a winning email and content card changes.
| :inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/R7FILQ5k0oiI-GORmzlGP_screenshot-2026-08-07-at-102919-am.png" alt caption}
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/v9SRfEs-KO0kFGcqMjsw4_upload.png" alt caption} |
| | |
| Now a payload will go to reward provider and with point to reward and challenge time.
For reward provider we have used [request catcher](https://loyalty-public-luma.requestcatcher.com/). (***Please have this link opened beforehand in browser before challenge completion.)*** | :inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/38FOhXzGgcYPJb6qFRkkg_upload.png" alt caption} |
### Demo Flow(Mobile)
| **STEPS** | **SCREENGRAB** |
| ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Go to the Live Demos App and use Luma project. Sign in with your profile.
Let the profile merge and you can see details in profile viewer.
|
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/x9SG2A8Oh2bVjtIZK9VYe_image.png" alt caption} |
| | |
| Now from the bottom menu click on REWARDS this will take you to REWARDS page and you will fall in audience
“[Luma - Interested in Rewards(Mobile)](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/platform/segment/browse/7c5f3561-5953-4c77-9a38-724f3d8d8a80/detail?initialLoad=true\&limit=25\&page=1)”
|
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/jJS85B_Vrilmqhbj6tgJJ_image.png" alt caption} |
| | |
| Refresh the screen, and you should see the Content Card appear on the page. |
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/Zc2iZ-j3mVgP_-_Iefx_d_image.png" alt caption} |
| | |
| You will receive an email upon launch of the Luma Gold Tier Challenge. |
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/A4Fp8lO1Qzj9f5FCgCqxv_image.png" alt caption} |
| | |
| Now click on the Sign Up button on the Content Card. This will implicitly enrol you in the challenge; you will receive another content card in the app and an emailer that you're in the challenge.
|
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/EJdLVgsX6mRg-GFMZMimZ_image.png" alt caption}
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/ScYUZtSeDdkr9gljkz7SI_image.png" alt caption} |
| | |
| Now complete 3 separate purchases from different collections of Luma products. It must be 3 purchases not in a
single go.
|
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/uwEuSP75gxVpbzKu16rMN_image.png" alt caption size="60" width="796" height="1570"}
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/bT5mI9L-0f9jqgdkr2ujG_image.png" alt caption size="60" width="776" height="1574"} |
| These purchases will be of different collection defined in tasks.
**Task 1** : Customer will purchase 1 item in at most 1 transaction on eligible items (**women-bottoms, women-top, women-tops, and more**).
**Task 2** : Customer will purchase 1 item in at most 1 transaction on eligible items (**spring-collection, summer-collection, winter-collection, and more**).
**Task 3 **: Customer will purchase 1 item in at most 1 transaction on eligible items (**accessories, gear, gearr**). |
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/k2EfvE0A8CIrz7LgVgdI0_image.png" alt caption size="60" width="814" height="1416"}
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/p0UXy0mKYLhQMu0JIt-3__image.png" alt caption size="50" width="808" height="1564"} |
| | :inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/_-mMJrVNXNS-jHCKdc-ra_upload.png" alt caption} |
| | |
| Once we complete 3 different purchases as per the above challenge tasks then will get a winning email and content card changes.
|
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/SSORuH26JIKD_ACy97fhD_image.png" alt caption}
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/a8P7Bnfg3doCwvi5rAYv6_image.png" alt caption} |
| | |
| Now a payload will go to the reward provider with the point-to-reward and challenge time.
For the reward provider, we have used [request catcher](https://loyalty-public-luma.requestcatcher.com/). (***Please have this link open beforehand in browser before challenge completion.)*** | :inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/38FOhXzGgcYPJb6qFRkkg_upload.png" alt caption} |
Learn how to configure this example in your AJO sandbox - [AJO Loyalty](docId\:gTe2_kT0cb_piFn9ufUdF)
### Marketer's Journey & CoWorker Experience
Below file has the marketer's journey and Coworker Experience for AJO Loyalty. You need to download and execute the steps.
::File{src="https://api.archbee.com/api/presign/bAgVaanSi1tFmfc8PghaH/BRGVdm0MkzDFYxLgG4m3-_ajo-loyalty-coworker-demo-script.docx" label="AJO_Loyalty_Coworker_Demo_Script_.docx"}