--- title: Experience Decisioning slug: docs/C9b5-experience-decisioning docTags: createdAt: 2024-08-06T06:21:33.845Z --- Experience Decisioning helps Luma to provide users with the right content at the right time. Luma has initiated a campaign to promote its offers based on user interest. When using the website, Luma users will see a ribbon informing them about the current offers based on their interests, and when using the mobile app, they will see a banner with new offers. ### Web: ::::VerticalSplit{layout="middle"} :::VerticalSplitItem Chris, a Luma user, opens the Luma website and sees a ribbon on the top showing the fallback offer. ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/hPf3NBEp4RUykRteJrQpp_image.png) ::: :::: ::::VerticalSplit{layout="middle"} :::VerticalSplitItem Chris has shown consistent interest in the men’s category, having viewed products thrice. He sets in segment - **Luma - Preference: Men’s Category**. The top ribbon changes to show the new offer. *Go to the Aero Daily Fitness Tee Product* *. Interact with two more men's products. You can view them, add to cart, or purchase them.* ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/kjd68Yfb3T_YoLaJUOMoy_image.png) ::: :::: ::::VerticalSplit{layout="middle"} :::VerticalSplitItem Chris decides to join the Luma+ program. *Click on Luma+ in the top navigation, scroll to the bottom, and fill in the details in the form to join the Luma+ program.* ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/NV8we3xaYHWmVRcHBdtnj_image.png) ::: :::: ::::VerticalSplit{layout="middle"} :::VerticalSplitItem Chris is now a blue member and sees a new offer on the ribbon. *Refresh the page to see the updated offer on the ribbon.* ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/ZODQbtV5ZcyZyeyNYZa8s_image.png) ::: :::: ::::VerticalSplit{layout="middle"} :::VerticalSplitItem If a customer's loyalty status upgrades from Blue to Silver, the ribbon updates to display the new offer. *Go to the Event trigger* *and initiate the event for loyalty status upgrade.* ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/eZatg0l9ucDVHNEzDLpy6_image.png) ::: :::: **** ### Other available offers: 1. If a user is interested in the women's category (**Luma - Preference: Women’s Category**), they will see the following offer. ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/gSAaBFVJJK_UjNDCw6mqc_image.png) 2\. If a user joins a loyalty program and is a Silver member, they will see the following offer. ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/nYw-7HLEwmEZhjtCZZFde_pasted-graphic-10.png) 3\. If a user joins a loyalty program and is a Gold member, they will see the following offer. ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/3bpLe3TTJsYcrba9d_jhO_pasted-graphic-11.png) 4\. If a user joins a loyalty program and is a Platinum member, they will see the following offer. ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/fJtcj3kCN6Qk1maMQypRO_pasted-graphic-12.png) ### Mobile ::::VerticalSplit{layout="middle"} :::VerticalSplitItem Chris, a Luma user, opens the Luma app and sees a banner encouraging him to join the Luma+ program. ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/pwI-kcvGpDdGBLjqyQ5nt_image.png) ::: :::: ::::VerticalSplit{layout="middle"} :::VerticalSplitItem Chris has shown steady interest in the women's category, having viewed products three times. He is now placed in the segment — **Luma — Preference: Women’s Category**. He navigates to the women's product, the Augusta Pullover Jacket, in the Latest Arrivals. ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/y8NY8GK1YcdlzpmhgeaLP_image.png) ::: :::: ::::VerticalSplit{layout="middle"} :::VerticalSplitItem Chris decides to join the Luma+ program. *He clicks on the banner and is redirected to the form to fill in the details.* ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/mMYZvXVTj4wYIhlsg3iLX_image.png) ::: :::: ::::VerticalSplit{layout="middle"} :::VerticalSplitItem Chris is now a blue member and sees the banner with the new offer. *Refresh the app to see the updated offer.* ::: :::VerticalSplitItem ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/CA0wfop6_Y5dI390kLSLr_image.png) ::: :::: ### Other Available Offers: 1. If a user is interested in women's category products, they would see the following offer. ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/BdW25NESbkPeQiT7bQS96_image.png) 2\. If a user joins a Luma+program and is a gold member, they would see the following offer. ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/8tKltv8-8B8z0lQSjvw5E_image.png) 3\. If a user joins a Luma+ program and is a platinum member, they will see the following offer. ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/OBE_YGfnTLburQYjO4ujz_image.png) ### Campaign link for Web Use Case: [[[[[https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/04631150-28c5-4eea-bcab-a0f4591b182e](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/04631150-28c5-4eea-bcab-a0f4591b182e)](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/c7acb84f-b578-47b2-b036-aadd1717e7ae)](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/4764e15e-a3ed-43d6-b809-6e502c3d5f27)](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/4764e15e-a3ed-43d6-b809-6e502c3d5f27)](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/c850f982-b781-4810-83e1-35804b6ade3c) ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/K1tGVei5kXDcNQI1lkR_I_image.png) ### Campaign link for Mobile Use Case: [[[https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/5d1085b5-7d8e-4437-8ea1-f850c67b55d7](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/5d1085b5-7d8e-4437-8ea1-f850c67b55d7)](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/2c275bdf-73c7-4abf-9a39-3880218738bc)](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/2c275bdf-73c7-4abf-9a39-3880218738bc) ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/lmMlymbWfi2vMKe7wcLKj_image.png)