---
title: Audiences
slug: docs/FjkQ-audiences
docTags: 
createdAt: 2023-08-24T13:27:29.671Z
---

### Luma - Preference: Yoga Category - <font color="#21ae2b"><u>**EDGE**</u></font>



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/E15wCJVokK5VyLLZShIry_image.png)

### Luma - Preference: Men’s Category



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/c3_IV2x267NfIT4REGYkF_image.png)

### Luma - Preference: Women’s Category



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/EbUlKnNQDMVHELhRJsmuh_image.png)

### Luma - High Propensity Score with recent interest in Yoga Products - STREAMING



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/Mgk76uIVCcwt1xkD7vcRC_image.png)

### Luma - Interested in Equipment's Category - <font color="#21ae2b"><u>**EDGE**</u></font>



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/Oo-8-y4BTxeQnL3mr3L1m_image.png)



### Luma - Mobile App User - EDGE



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/P6OZchf0_dBvVBgM5oOX__image.png)

### Luma - Summer purchases with abandon event - EDGE&#x20;



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/4HqNaAXAXayQHTtQI1x9__image.png)

### Luma - Recently Saved For Later - EDGE

(Include audience who have at least 1 Save For Laters event ) and occurs today



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/1D6Jr0Y9-C05PGOmtDCo5_image.png)

### Luma - Window Shoppers - Streaming

People who visited the store and didn't make a purchase



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/5amGgt9w-kCrAtWRGkZy-_image.png)



### Luma - Summer purchases with a recent abandon event - BATCH



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/T32AVYQGguPDhHMGIvNm5_image.png)

### Luma - Summer purchases with a recent abandon event but high intent to purchase - BATCH&#x20;

People who went into the store, didn't make a purchase and left. After that saved a product for later on a website or in a mobile app.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/DzqOZvSxckdlcpt8ZHUnF_image.png)

### Luma - New Customer - High Spenders - <font color="#2166ae">**BATCH**</font>

These are customers who transacted only once, but very recently and they spent a lot.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/e2oxiqrtKDOqm_iIMjdSU_image.png)



### Luma - Purchase Frequency - High - <font color="#2166ae">**BATCH**</font>

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/SsOfkj0qNmTbBHKRlp9a0_image.png)

###



### Luma - Not Luma+ Members - EDGE



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/1S8Tc2SfiYLECrjDP8LzL_image.png)

### Luma - Blue Luma+ Members - EDGE

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/gLH3Mzh_kG1THT_YUcQYG_image.png)

### Luma - Silver Luma+ Members - EDGE



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/NHScgNG7I4u03ZXAOVgFk_image.png)

###

### [Luma - Platinum Luma+ Members ](#)- EDGE

Profiles that are Platinum Luma+ Members



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/HWsrZ8K34O8CJEiMJ6rRF_image.png)

### Luma - Luma+ Loyalty program Campaign audience (composition) - <font color="#ae2121">**AUDIENCE COMPOSITION**</font>

[Audience Composition](docId:0edCEBO_fivpbBR9N3Jhj)&#x20;