---
title: Customer Journey Analytics
slug: docs/L2gt-customer-journey-analytics
docTags: 
createdAt: 2023-10-25T13:20:23.190Z
---

## Enhancing Customer Engagement through Binji+ Customer Journey Analytics

The Binji+ customer journey analytics (CJA) report improves the measurement of business-to-customer engagements by seamlessly integrating data from various channels, including websites and mobile interactions. By consolidating insights gathered from platforms such as Adobe Journey Optimizer and other external marketing channels, organizations gain the power to accurately evaluate campaign performance and optimize strategies.

One of the standout features of the Binji+ CJA report is its ability to capture and analyze data from media sessions, providing a comprehensive view of media-related metrics and dimensions. This holistic approach allows for the creation of compelling client narratives, leveraging rich contextual attributes embedded within the media analytics panels.

Key Highlights:

- Unified view of customer interactions across multiple channels.
- Precise measurement of campaign effectiveness and ROI.
- Comprehensive analysis of media-related metrics for impactful storytelling.
- Efficient utilization of media analytics panels through contextual attribute integration.

This report includes all media contextual attributes, which will help you to leverage CJA media analytics panels more efficiently.



### Available usecases:

- [Media average minute audience panel](https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-workspace/panels/average-minute-audience-panel)
- [Media Concurrent Viewers panel](https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-workspace/panels/media-concurrent-viewers)
- [Media Playback Time Spent panel](https://experienceleague.adobe.com/en/docs/analytics-platform/using/cja-workspace/panels/media-playback-time-spent)

### Report Content

:::hint{type="info"}
Video link: [Demo System - Binji Analysis](https://adobe-my.sharepoint.com/\:v:/p/badajena/EWc6rwvHXltOhRVL058wX4oBjxSd0QcVE9zwkm8vaSuyqQ?nav=eyJyZWZlcnJhbEluZm8iOnsicmVmZXJyYWxBcHAiOiJTdHJlYW1XZWJBcHAiLCJyZWZlcnJhbFZpZXciOiJTaGFyZURpYWxvZy1MaW5rIiwicmVmZXJyYWxBcHBQbGF0Zm9ybSI6IldlYiIsInJlZmVycmFsTW9kZSI6InZpZXcifX0%3D\&e=agVIde)
:::

### How to access this report?

Link: Project: [Demo System - Binji+ Analysis](https://experience.adobe.com/#/@demosystem4/platform/analytics/#/workspace/edit/6625d49d9d7f12614014fd44)

:::hint{type="info"}
The report is build on **Adobe Demo System Shared** ims org
:::



### Unable to see the project in list of reports?

Please contact us using Slack discussion channel, [#demo-system-next](https://sv-core-tech.slack.com/archives/CPCRVPLDQ), and we will add you to the user group