---
title: Experience Decisioning
slug: docs/TElt-experience-decisioning
docTags: 
createdAt: 2024-08-07T02:32:32.998Z
---

Experience Decisioning helps  Securfinancial provide users with the right content at the right time. Users will see a ribbon informing them about the current offers based on their interest and when using the mobile app, they will see a banner with new offers.

## Web

::::VerticalSplit{layout="middle"}
:::VerticalSplitItem
The default offer presented on the page is visible at the top. It is an ad or an article about the rising costs due to inflation.
:::

:::VerticalSplitItem


![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/159omn046_X6OfPOjrU5k_image.png)
:::
::::

::::VerticalSplit{layout="middle"}
:::VerticalSplitItem
If the user visits the Home Loan Page, he will qualify for the segment - SecurFinancial - Looking for a house, and the offer will update. "Your dream home is within reach - check our latest home loan rates."

<font color="#3b9f0f">*Navigate to the*  *page to qualify for the segment.*</font>
:::

:::VerticalSplitItem


![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/NMOdLuuSEp16UlVBkmiJb_image.png)
:::
::::

::::VerticalSplit{layout="middle"}
:::VerticalSplitItem
People interested in Life Insurance (who visited Life Insurance page), will see a different offer as well. "Protect your family's future - life insurance plans from $15/month"
:::

:::VerticalSplitItem
![](https://images.archbee.com/bAgVaanSi1tFmfc8PghaH/n1FMQS8vLn381uo706a5I_image.png?format=webp)
:::
::::



::::VerticalSplit{layout="middle"}
:::VerticalSplitItem
For the user who will visit a Credit Card Page, the offer will also look different: "Free worldwide withdrawals - travel perks with the GOLD Credit card"
:::

:::VerticalSplitItem


![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/yZFDM3N7QBnD_RyJN1r82_image.png)
:::
::::

Link to campaign:

[SecurFinancial - Top Ribbon Offers Campaign](https://experience.adobe.com/#/@demosystem4/sname\:public-securfinancial/journey-optimizer/campaigns/summary/e6902ee9-9552-4556-8094-ab1d0d25526c)

## Mobile

::::VerticalSplit{layout="middle"}
:::VerticalSplitItem
The default offer is presented on the banner in the mobile app. It is information about inflation.
:::

:::VerticalSplitItem


![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/unpnmvsLlv6CZ4Xtcxs8T_image.png)
:::
::::



::::VerticalSplit{layout="middle"}
:::VerticalSplitItem
If the user qualifies for the segment - SecurFinancial - Looking for a house, the offer will update.

<font color="#3b9f0f">*Login with a profile that qualifies for the segment "SecurFinancial - Looking for a house"* </font>or visit Offers -->Mortgage Loan Page to be qualified for this segment.
:::

:::VerticalSplitItem


![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/R_rD3XtdjcjUYUMvz6r8V_image.png)
:::
::::



::::VerticalSplit{layout="middle"}
:::VerticalSplitItem
Profiles interested in Life Insurance (you can visit My Products --> Insurance --> Life Insurance to be assigned to an "Interested in Life Insurance" audience) will see an appropriate offer as well.
:::

:::VerticalSplitItem
![](https://images.archbee.com/bAgVaanSi1tFmfc8PghaH/ih8Igkl8lfU0V1UB1HZfB_image.png?format=webp)
:::
::::



::::VerticalSplit{layout="middle"}
:::VerticalSplitItem
If you visit My Products --> Credit Cards and click Apply for new credit card at the bottom, you will also be assigned to a segment "Interested in Credit Card". The offer on the home page will change.
:::

:::VerticalSplitItem


![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/g3dBujzg7zIK4cEpNX5Or_image.png)
:::
::::



Link to campaign:

[SecurFinancial - Mobile Sales Campaign](https://experience.adobe.com/#/@demosystem4/sname\:public-securfinancial/journey-optimizer/campaigns/summary/5e85eb8d-d042-41db-a930-65bee9dfa169)

## CX App (work in progress)

The campaign returns json, which then is parsed in the CX app module

Link to campaign:&#x20;

[SecurFinancial - CX App Sales Campaign](https://experience.adobe.com/#/@demosystem4/sname\:public-securfinancial/journey-optimizer/campaigns/summary/d71f2149-2452-4c0d-b2dd-8e14fc1a3613)