---
title: Code Based Experiences
slug: docs/YoWP-code-based-experiences
docTags: 
createdAt: 2024-06-02T18:44:34.435Z
---

Code-based experience is an important way for Luma to deliver the right content to its users at the right time. To increase the loyalty program membership, Luma decided to start a campaign promoting its Luma+ program. While using the website and the mobile app, Luma users will be presented with a message informing peolpe about the membership advantages or current membership promotions.

## There are two campaigns creted in AJO

[Luma+ Engagement Campaign - Web](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/0260a073-7979-4050-89a2-c64d325b1f1d)

[Luma+ Engagement Campaign - Mobile ](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/400745af-c101-4fca-afc2-3bf499209bca)

Both Campaigns are using Luma+ Offer Collection 

## Used offers:

### Luma+ Non-Members 

::::VerticalSplit{layout="middle"}
:::VerticalSplitItem


![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/29dZ7gRDWISwtaia86kPj_image.png)
:::

:::VerticalSplitItem
Website representation



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/FvYoTfKrzxlk613F1-W2d_image.png)

Mobile representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/NexqmLuvxcowlTv5vDeSs_image.png)
:::
::::

### Luma+ Non Member - Interested in Men's category

::::VerticalSplit{layout="middle"}
:::VerticalSplitItem
![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/NRw6FiNrysQ10g0g3LwhE_image.png)
:::

:::VerticalSplitItem
Website representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/nVNn-TsxxmenkIy_7llKH_image.png)

Mobile representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/qGeb3hhJybUZvC04bAZu7_image.png)
:::
::::

### Luma+ Non Member - Interested in Women's Category

::::VerticalSplit{layout="middle"}
:::VerticalSplitItem


![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/Ktt29c5fua4Eer_QqAb8s_image.png)
:::

:::VerticalSplitItem
Website representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/PwU4j6e5rqX7HEoV3mtQR_image.png)

Mobile representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/BdW25NESbkPeQiT7bQS96_image.png)
:::
::::

### Luma+ Blue Members

::::VerticalSplit{layout="middle"}
:::VerticalSplitItem


![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/pfqQGu6GDsEGE9Bhd_Imq_image.png)
:::

:::VerticalSplitItem
Website representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/WmcUv3bkBReA-itwU0w_n_pasted-graphic-9.png)

Mobile representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/8IZNIE_HRm4m1s8KC7LkB_image.png)
:::
::::



### Luma+ Silver Members

::::VerticalSplit{layout="middle"}
:::VerticalSplitItem


![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/ttDp90E-6I7D87JRBzxSq_image.png)
:::

:::VerticalSplitItem
Website representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/nYw-7HLEwmEZhjtCZZFde_pasted-graphic-10.png)

Mobile representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/cJKIRS2zZTeiiFLkh0bfm_image.png)
:::
::::

### Luma+ Gold Members

::::VerticalSplit{layout="middle"}
:::VerticalSplitItem


![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/a4hXqhWuZPN3F4Y1bNZMW_image.png)
:::

:::VerticalSplitItem
Website representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/3bpLe3TTJsYcrba9d_jhO_pasted-graphic-11.png)

Mobile representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/8tKltv8-8B8z0lQSjvw5E_image.png)
:::
::::

### Luma+ Platinum Members

::::VerticalSplit{layout="middle"}
:::VerticalSplitItem


![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/2OKqbS8-Ypp7JUHeV2Fbd_image.png)
:::

:::VerticalSplitItem
Website representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/fJtcj3kCN6Qk1maMQypRO_pasted-graphic-12.png)

Mobile representation

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/OBE_YGfnTLburQYjO4ujz_image.png)
:::
::::