---
title: Account Orchestration - B2B Demo
slug: docs/account-orchestration-b2b-demo
docTags: 
createdAt: 2025-05-07T15:41:14.440Z
---

Adobe’s Account Orchestration solution redefines marketing and sales collaboration with a unified suite built for B2B customer engagement and real-time analytics. With Adobe, revenue teams can prioritize accounts more accurately, increase the efficiency of sales cycles, and increase ROI in their GTM.

Adobe differentiates with our ability to deliver all three journey types: lead, account, and buying group. We uniquely operate on a modern data platform with industry-first AI for identifying members of the buying group and automating persona-based content. Our rich journey analytics and attribution are purpose-built for the complexity of modern B2B account journeys. You will see two use cases that leverage multiple solutions in this demo!

:::hint{type="info"}
**Bodea **public projects are connected to **Adobe Demo System Shared **org, **public-bodea-next **sandbox. All Adobe Employees should have read-only access to it, and we request you not to create or edit any assets in this instance!
:::

Additionally, this demo is in line with the Account Orchestration strategy and sales play, except for CJA B2B (as it has not been released). It’s important to note that the demo you are seeing is based on the Walnut demo and script ([https://demo.adobe.com/demos/external/ACStrategicPlay.html](https://demo.adobe.com/demos/external/ACStrategicPlay.html)).

**DEMO OVERVIEW:**

1\. Company: Bodea, a high-tech company with hardware and software

2\. Goal: Cross-sell its “BodeaSecure” product to existing customers

::::Tabs
:::Tab{title="Demo Scene 1"}
** Discover Pipeline Using Behavioral Intent – for Marketing (Account Selection and Prioritization)**

- Solutions: CJA B2B Edition, RTCDP B2B Edition
- Summary: “Get smart” on current GTM in CJA, then use a filter to create an audience for a more dynamic ICP – review in RTCDP
:::

:::Tab{title="Demo Scene 2"}
**Orchestrate Omnichannel Campaign (Account Engagement)**

- Solutions: Marketo Engage and AJO B2B Edition
- Summary: Set up buying group roles and discover buying groups, then build account/persona-level journeys in AJO, connect to the existing Marketo lead journey (show lead journey)
:::

:::Tab{title="Demo Scene 3"}
**Analyze Engagement (Engagement Performance)**

- Solutions: AJO B2B Edition
- Summary: Dashboard for viewing of buying group, Accounts, Journey, and overall Engagement insights
:::
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****<font color="#d90a0a">**Standard Demo Configuration**</font>****<font color="#d90a0a"> **with Pre-Configured Intent &amp; Activities**</font>

**Account name:** Tvivo Manufacturing

[https://experience.adobe.com/#/@demosystem4/sname\:public-bodea-next/journey-optimizer-b2b/accounts/172](https://experience.adobe.com/#/@demosystem4/sname\:public-bodea-next/journey-optimizer-b2b/accounts/172)

**Buying Group:** BodeaSecure for Tvivo Manufacturing

[https://experience.adobe.com/#/@demosystem4/sname\:public-bodea-next/journey-optimizer-b2b/buying-groups/610](https://experience.adobe.com/#/@demosystem4/sname\:public-bodea-next/journey-optimizer-b2b/buying-groups/610)

**Person:** Sarah Jones

[https://experience.adobe.com/#/@demosystem4/sname\:public-bodea-next/journey-optimizer-b2b/accounts/person/1001910](https://experience.adobe.com/#/@demosystem4/sname\:public-bodea-next/journey-optimizer-b2b/accounts/person/1001910)

**Account audiences:** Manufacturing Enterprise Likely to buy Bodea Secure

[https://experience.adobe.com/#/@demosystem4/sname\:public-bodea-next/journey-optimizer-b2b/platform/account/audience/browse/c54bb413-af5e-40a6-bb43-1fceda92bba5/detail?initialLoad=true\&limit=25\&page=1](https://experience.adobe.com/#/@demosystem4/sname\:public-bodea-next/journey-optimizer-b2b/platform/account/audience/browse/c54bb413-af5e-40a6-bb43-1fceda92bba5/detail?initialLoad=true\&limit=25\&page=1)

## Demo environments:

- **Bodea CJA for B2B:** [CJA-B2B-Bodea](https://experience.adobe.com/#/@demosystem4/platform/analytics/#/workspace/edit/651c7564079ce65bda98002f)
- **AEP Sandbox**: [Public Project - Bodea (Next) (VA7)](https://experience.adobe.com/#/@demosystem4/sname\:public-bodea-next/platform/home)
- **AJO B2B:** [Public Project - Bodea (Next) (VA7)](https://experience.adobe.com/#/@demosystem4/sname\:public-bodea-next/journey-optimizer-b2b/home)
- **Marketo**: [MKTO-768-MGQ-620](https://experience.adobe.com/#/@demosystem4/so:768-MGQ-620/marketo-engage/classic/MM0A1)
- **SFDC:** [Instance details ](https://login.salesforce.com/)(**To access the SF instance,&#x20;**&#x6E;avigate to the existing [Shared Demo Environment document](https://adobe.sharepoint.com/\:w:/s/MarketoSharedDemoEnvironments/IQD9Hex2dJ72RKN9Tv0TKT4hATnw7JfY69oEedP-ZllxrHg?e=J7pfTs) and search for **“Salesforce (Bodea Next**)**"&#x20;**&#x74;o access credentials.)