---
title: Agentic AI
slug: docs/agentic-ai
docTags: 
createdAt: 2026-04-29T09:03:31.122Z
---

![Explore Customer Insight using conversational AI tools](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/W_kizu9x6xDtbB2dbb1rW-20260429-091626.png "Explore Customer Insight using conversational AI tools")

Adobe Marketing MCPs expose Adobe Experience Cloud capabilities as standardized tools that can be invoked by conversational AI systems such as **ChatGPT** and **Claude**. Built on the Model Context Protocol (**MCP**), these integrations allow AI assistants to securely access enterprise data, execute marketing workflows, and return structured results—all through natural language interactions. This enables organizations to shift from traditional UI-driven operations to conversational, agent-driven experiences that are faster, more intuitive, and deeply integrated across systems.

Explore how to connect conversational AI systems and leverage Adobe Marketing skills.