---
title: Binji+ Registration Mobile
slug: docs/binji-registration-mobile
docTags: 
createdAt: 2025-05-16T06:45:08.317Z
---

### 🎯 Goal

Encourage new visitors to register on Binji+ to unlock a personalized and engaging viewing experience, ultimately increasing user retention and content interaction even before trial activation.

### 👥 Target Audience

New visitors to Binji+ who are exploring the app without having created an account. They are browsing through movies and genres to understand the platform’s offerings and value. While they haven’t committed to a trial, they are engaged enough to benefit from a more personalized and interactive experience through registration.

### 📖 Story: A Viewer Joins Binji+

A first-time visitor opens the Binji+ app, curious about its vast catalog of movies and shows. They begin browsing freely, exploring a variety of titles, especially gravitating toward action-packed films like Jungle and The Quest. As they continue scrolling, the experience subtly becomes more tailored to what they’ve shown interest in.

With their curiosity growing and a few favorite titles in mind, the viewer decides to create an account, not necessarily for the trial, but to begin shaping their journey. They tap the profile icon and register with a few quick steps.

Almost immediately, the app starts to feel more personal. The viewer now sees recommendations that match their preferences, can revisit favorite titles easily, and receives timely prompts about upcoming premieres in genres they enjoy.

Without even starting the trial, the viewer already feels connected to the platform. Registration becomes the first real step in turning Binji+ from a streaming app into a space that feels custom-built for their entertainment taste.

After completing registration, the user immediately receives a welcome email introducing them to the features of Binji+, along with personalized movie suggestions based on their recent browsing. A push notification also appears on their device, reinforcing the welcome message and encouraging them to continue exploring content. These follow-ups help create a smooth, connected experience, keeping the user engaged and informed right from the start.



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/QRTBJKvkeKi7ht7dEGPX0_image.png)



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/7MvorxHI091v2D6eO821Z_image.png)

### [Click here to access journey](https://experience.adobe.com/#/@demosystem4/sname\:public-binji/journey-optimizer/journeys/journey/7bf261af-eda4-4c9e-9cba-8c5bb5b57b5b)