---
title: Binji+ Trial Registration Mobile
slug: docs/binji-trial-registration-mobile
docTags: 
createdAt: 2025-05-16T05:49:26.479Z
---

### 🎯 Goal

Convert new or returning app visitors into trial subscribers through personalized content and timely engagement.

### 👥 Target Audience

- First-time users exploring the app
- Viewers showing strong interest in specific genres (e.g., Action, Romance)
- Users who have not yet registered for a trial

### 🧭 Journey Story

A new user opens the Binji+ app. They are greeted with a fallback banner inviting them to start a 30-day free trial, which offers unlimited access to movies and shows. Initially, they ignore the prompt and begin browsing.



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Over the next few minutes, they watch trailers and sample content from the Action genre, including titles like Jungle and The Quest. This activity qualifies them for the segment: “Binji - Preference: Action Category.”The homepage banner automatically updates, now reflecting action-themed visuals and messaging that speak directly to their interest in thrillers and high-octane storytelling. Still not fully convinced, the user taps the profile icon in the top-right corner. 



::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/VSMn6PGLY4HojPhTO39Sb_image.png" size="94" width="422" height="92" position="center" showCaption="false"}

On the login screen, they see another genre-personalized banner encouraging them to unlock the full action library with a 30-day trial. This time, the messaging resonates.



::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/f4CETK-znqNwk5bqy2C4m_image.png" size="42" width="852" height="1580" position="center" showCaption="false"}

The user decides to register. During the sign-up process, user enter the details, and activate the trial. Upon completion, receives and email and push message.







::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/eEKqs9sf9Q_Ud5rzNtcyy_image.png" size="60" width="1206" height="2622" position="center" showCaption="false"}

###

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/Nz2CSOtHvwOzRMjE4btAM_image.png)

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/wBgCoMWaBBMQY1cvdg5ne_image.png)

### [Click here to access the journey](https://experience.adobe.com/#/@demosystem4/sname\:public-binji/journey-optimizer/journeys/journey/e18cb374-d144-4c4b-9c18-a9a7b801c593)