---
title: Brands (Beta)
slug: docs/brands-beta
docTags: 
createdAt: 2026-03-25T14:04:01.284Z
---

## Introduction

In Adobe Journey Optimizer B2B Edition, ‘Brands’ feature empowers you to define and maintain your brand’s unique identity across all your marketing efforts. By setting up clear visual and verbal guidelines—like colours, logos, writing styles, and imagery—you ensure every piece of content resonates with your audience and reinforces your brand. You’ll explore how to create and personalize these guidelines, set default preferences for seamless integration, and use tools like the AI Assistant to generate consistent, on-brand content. Dive into topics like writing style, visual content, and brand alignment to see how these elements work together to create a unified experience for your customers.

## Access, Create & manage your brands

Brand guidelines are a detailed set of rules and standards that establish a brand’s visual and verbal identity. They act as a reference to maintain consistent brand representation across all marketing and communication platforms.

In Adobe Journey Optimizer B2B Edition, you now have the option to manually input and organize your brand details or upload brand guideline documents for automatic information extraction.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/nLOaUHqvBYy3ju2Uorr1p_image.png)

Refer to the brand assets uploaded in the step below for your reference.

[Bodea Brand Guidelines](https://adobe.sharepoint.com/sites/Campaignpod/Shared%20Documents/Forms/AllItems.aspx?viewid=ac138f60%2D54ec%2D4622%2Dac24%2D676e62ce0ff0\&id=%2Fsites%2FCampaignpod%2FShared%20Documents%2FMarketo%2FBodea%20Brand%2C%20Prodcut%2C%20Persona%2C%20and%20Channel%20Guidelines%2Epdf\&parent=%2Fsites%2FCampaignpod%2FShared%20Documents%2FMarketo)

[Bodea Brouchure](https://adobe.sharepoint.com/\:b:/r/sites/Campaignpod/Shared%20Documents/Marketo/Bodea%20Brochure.pdf?csf=1\&web=1\&e=LsTY1i)

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/hnfwQBghWCfFqjuSXK28f_image.png)



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/7s64d2sQCZZUjrEbwl6ee_image.png)

## Personalize your brand

Use the **About the brand** tab to establish the core identity of your brand—outlining its purpose, personality, tagline, and other defining attributes.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/lBxN6sxK-F5IxrocqqyZe_image.png)

## Validate your content with brand alignment

Once your brand is set up and published, assess your brand alignment score directly within your email campaign to ensure your content aligns with your brand guidelines:

1. Create your email campaign.
2. Open the Brand Alignment menu in the Email Designer. Your content automatically evaluates against your default brand.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/GKiCPAm4nd13hZQLpRFGc_image.png)

**Brands:** [Public Project - Bodea (Next) (VA7)](https://experience.adobe.com/#/@demosystem4/sname\:public-bodea-next/journey-optimizer-b2b/brand-kit/)