--- title: CJA & ChatGPT with MCP server slug: docs/cja-and-chatgpt-with-mcp-server docTags: createdAt: 2026-04-29T09:45:03.877Z --- :::hint{type="info"} For the most accurate setup and best practices, use the [official enablement](https://experienceleague.adobe.com/en/docs/platform-learn/tutorial-one-adobe/agents/agents5/analyticsagents) on Experience League. ::: Adobe Marketing MCPs can be used directly within ChatGPT to access and execute Adobe Experience Cloud capabilities through natural language. By connecting Adobe Marketing MCPs as tools in ChatGPT, you can query data, analyze customer behavior, and perform marketing workflows without leaving the conversational interface. For this user needs to create **App** in ChatGPT This section explains how to connect ChatGPT with Adobe Marketing MCPs and start using Adobe Marketing skills to drive insights and actions. ::::ExpandableHeading ## Enabling Marketing Cloud App :::hint{type="info"} Use chatgpt.com in web browser to setup App. It is recommended that you use a new session (*in-private/incognito*) while connecting the MCP to intended IMS Organisation. ::: ![ChatGPT Settings](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/1kBsvksdGrhEKV7R2IZsf-20260429-151901.png "ChatGPT Settings") ![Enable Development mode before creating App](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/2pt9Qsh-b9r0q5ALw2mkM-20260429-152021.png "Enable Development mode before creating App") :::hint{type="info"} [Adobe Analytics MCP Servers](https://developer.adobe.com/analytics-mcp/docs/guides/) ::: ![Configure New App](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/ejrqujRhnsf6R_-Yb4lhB-20260429-152143.png "Configure New App") ![Review and connect application to respective IMS Org](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/rxiQ7Ev4Ljl4dIgtGvXG4-20260429-152440.png "Review and connect application to respective IMS Org") ![Connect application to respective IMS Org](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/hFrMKZzuI-eWCUy0MmLZ2-20260429-152558.png "Connect application to respective IMS Org") ![Choose the new Adobe MCP](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/I7lJziTxjY5Lj_Xj0uepF-20260429-152720.png "Choose the new Adobe MCP") :::hint{type="warning"} In some cases, you may not see an option to select the IMS organization during setup. To resolve this, follow these steps: - Clear your browser cache. - Go to https\://adobe.com and sign in. After logging in, switch your organisation to any other org other than "Adobe Inc.". - Open a new tab in the same browser session and navigate to https\://chatgpt.com - If the app is already configured, disconnect and reconnect it. - After completing OKTA verification, you should now see the option to select your IMS organisation. ::: :::: ::::ExpandableHeading{isOpen="true"} ## Customer Journey Analysis :::hint{type="info"} *Expand the table view below for better visibility.* ::: | **Prompts** | **Expected** **result** | | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | | Show the data views available in this instance.
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/geQ6CpyCDBqZ2IKHZbnTI-20260429-155833.png" alt="Prompt UI with new App" caption="Prompt UI with new App"} | A list of data views available in the instance. | | Set "\{Data View Name}" as the default data view for this session. | A confirmation message indicating that the selected data view will be used for all subsequent queries. | | Show metrics and dimensions | A list of metrics and dimensions available in the current data view. | | Show trend of brand engagement by using events, sessions and people for last 30 days.
- Represent summary visually by using chart
- Normalise data in chart for better analysis | Summarised visual about engagements with insights should be generated.
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/iso-YI83P3yJU_ZFD1gwZ-20260429-155118.png" alt="Engagement summary" caption="Engagement summary"} | | Let's try to analyse the spike between 14th April to 20th April. Could this be impacted due to Marketing campaigns from Adobe Journey Optimiser (AJO)? Analyse the marketing deliveries targeted or sent, opens and visiting web page in the same session, attributed by message opens. | (*Followed the previous response, where there was a spike identified mid-April*)
Detailed analysis about correlation would be presented
:inlineImage[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/s3dV3iZWGevi722J2YEsY-20260429-155439.png" alt="Data correlation analysis" caption="Data correlation analysis"} | ::::