---
title: Customer Journey Analytics (CJA)
slug: docs/customer-journey-analytics-cja
docTags: 
createdAt: 2023-10-31T11:40:03.818Z
---

Authors: Rishabh Vinod, Diptiman Badajena

## Luma Journeys Analysis Report

The new Luma retail journey analysis report allows to demonstrate business analytics capabilities by unifying events from multiple channels like website, mobile, call-centre and in-store customer engagements. Along with data captured from Adobe Journey Optimzer and other external marketing channels, it empowers organizations to measure campaign performance.

CJA Retail Project Overview

:::Iframe{iframeHeight="0" code="<source src> tag.&#xA;<video width=&#x22;800&#x22; height=&#x22;800&#x22; controls>&#xA; <source src=&#x22;https://demo-system-next.s3.amazonaws.com/videos/cja/Demo%20System%20Next%20-%20Retail%20Customer%20Journey%20Analytics%20Project.mp4&#x22;>&#xA;</video><!-- <p>paste iframe code here</p> --><!-- <p>paste iframe code here</p> -->"}

:::

## Available use cases (with videos):

1. [Call Center Re-Enagagement](docId\:ZDyo_aoIlBl1c4S1aDJyj)
2. [Store Analysis](docId\:nrfiwShgZiowaSEdLoNKF)
3. [Offer Engagement](docId\:GYI_rze-Etgz-IDRWAExt)
4. [Delivery and External Channel Analysis](docId\:vbbyQmhnr2Mktr8KJpj_P)

## Product analytics

- [Sample reports to demonstrate product analytics capabilities.](https://dsn.adobe.com/docs/product-analytics)

## How to access this report?

**Project**: [LUMA - Retail customer interaction analysis](https://experience.adobe.com/#/@demosystem4/platform/analytics/#/workspace/edit/63e24f771426b710a2838fee)&#x20;

**Project**: **Customer interactions + AJO Analysis** :&#x20;
[\[READ ONLY\] DSN RETAIL STREAM ANALYSIS v2.0](https://experience.adobe.com/#/@demosystem4/platform/analytics/#/workspace/edit/67ffb8ea68469c17470ba470)

**Organization**: Adobe Demo System Shared

### Unable to see the project in list of reports?

Please contact us using Slack discussion channel, [#demo-system-next](https://sv-core-tech.slack.com/archives/CPCRVPLDQ)**,** and we will add you to the user group.