---
title: Delivery and External Channel Analysis
slug: docs/delivery-and-external-channel-analysis
docTags: 
createdAt: 2024-01-05T12:22:05.615Z
---

Authors: Rishabh Vinod, Diptiman Badajena

:::hint{type="info"}
This use case can be used to demo: 

**1. Channel Overlap.**

**2. Delivery Tracking Trend.**

**3. Campaign management Funnel.**

**4. After message open/click.**
:::

### Objective: 

A) Channel overlap with respect Delivery and External.

B) Delivery tracking trend over a period of time to gather insights.

C) Cutomers falling out during the campaign interaction.

D) Customer actions after clicking or opening of a marketing message.

### Visualizations: 

1\. Donut

2\. Bar graph

3\. Tabular Data

4\. Fallout 

5\. Venn Diagram

:::Iframe{iframeHeight="0" code="<source src> tag.&#xA;<video width=&#x22;900&#x22; height=&#x22;900&#x22; controls>&#xA; <source src=&#x22;https://demo-system-next.s3.amazonaws.com/videos/Luma/Luma_Delivery_Analysis_video.mov&#x22;>&#xA;</video><!-- <p>paste iframe code here</p> --><!-- <p>paste iframe code here</p> -->"}

:::