---
title: Experimentation Accelerator
slug: docs/experimentation-accelerator
docTags: 
createdAt: 2025-09-23T11:32:38.728Z
---

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Adobe Journey Optimizer **Experimentation Accelerator** is an AI-driven solution designed to empower marketers and experimentation teams to collaborate effectively in one centralized workspace. This solution helps teams streamline experimentation workflows, maximize conversion rates, and accelerate revenue growth by leveraging advanced automation and predictive insights.

:::ExpandableHeading{isOpen="true"}
### Benefits

**Quickly identify **high-performing content, audiences, and behaviors. Gain actionable insights that explain why experiments succeed or fail, enabling teams to make informed decisions faster.

**Automatically recommend** new test opportunities based on predicted performance. Prioritize experiments with the highest potential to drive lift, conversion, and revenue.

Continuously optimize ongoing tests by **iterating on designs and hypotheses in real-time**. Reduce manual effort and accelerate optimization cycles, leading to faster KPI achievement and measurable business growth.

Maintain a single source of truth for global experimentation strategies. **Share experiment learnings through governed reporting and stakeholder-ready summaries**, improving collaboration across teams and regions.
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### How to

- Define success metrics while designing.
- Meaningful labels to experiment rule and context, which will be helpful for deriving hypothesis.
- Use contextual image, subject line and valid links to collect meaningful interaction data. Enabling better insight summary.
- Capture engagements >\~500 and/or >\~1000 targets (*for Journeys/Campaigns*)
- Once experimentation insights available, define the hypothesis for the treatments and associate images to graphically represent results.

### Live Demo Example: ADSS

The example below, available in the Luma Public Project sandbox within the Adobe Demo System Shared (ADSS) demo org, lets you showcase AJO EA, the agent with sample prompts, the Experimentation Accelerator view, results, opportunities, insights, and more.

:::CtaButton{label="View content experiment result (AJO)" externalHref="https://experience.adobe.com/#/@demosystem4/sname:public-luma/journey-optimizer/experimentation-accelerator/details/6Dy694qSiM5f5aGWeOINTe" openInNewTab="true"}

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:::CtaButton{label="View content experiment result (Target Activity)" externalHref="https://experience.adobe.com/#/@demosystem4/sname:prod/experimentation-accelerator/details/1d386fe3-2f5c-429e-a42b-84b7ae808a03" openInNewTab="true"}

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::::Tabs
:::Tab{title="Sample Prompts and Results"}
![Prompt 1](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/KCkozNMtwADBhhxf1WcZb-20251002-235644.png "Show me active experiments")

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![Prompt 2](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/KQpPrnub2fEd-KBeMzuFF-20251003-000732.gif "Show me active experiment called '[Input expeirment Name]'")
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:::Tab{title="Experimentation summary"}
![Experimentation Accelerator](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/4_PPEvIWpL_erz3zNtBoI-20250923-124223.png "Experimentation Accelerator")
:::

:::Tab{title="Campaign design (Example)"}
![Campaign with experimentation](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/WkMUUdsYkX9gCiiueQsvz-20250923-123758.png "Campaign with experimentation")
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:::Tab{title="Journey design (Example)"}
![Journey property](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/BqWVNG6SzT6xEUxz6w7Ei-20250923-123932.png "Journey property")

![Deliveries for treatments](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/VeBjy2UM9PMEGusZqFsBk-20250923-124019.png "Deliveries for treatments")
:::

:::Tab{title="Target Activty (Example)"}


![A/B Testing](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/NRK7naCw9MX5m4n1_9rE1_screenshot-2026-02-02-at-33823apm.png "Target Activity")
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![Prompt 3](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/JQeOBJj_RJHZSx9L_o67o-20251003-001135.gif "Show me more details on the performance metrics of the Summer Offers treatment.")

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![Prompt 4](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/kACQFddO1__YTbNm2FiAb-20251003-002004.gif "What were the results of the Luma: Experimentation Accelerator experiment?")

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![Prompt 5](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/JQs17TnX1ANpAMs1lkzI--20251003-002136.png "What is the hypothesis for Luma: Experimentation Accelerator?")