---
title: Federated Audience Composition
slug: docs/federated-audience-composition
docTags: 
createdAt: 2025-02-21T13:01:11.636Z
---

## Retail scenario

### Database connection

**Name**: Luma Datasource

**Type**: Snowflake

**Database**: CUSDEVDB1

### Entities & Relationships

**[📄 Luma - Data Model (v2.0)](https://adobe.sharepoint.com/\:x:/s/DemoSystemNext/EZIkhXHRSSxJuntApz-qi5wBfUUDb_KxXlmU37vmS8GATg?e=zQxA4G)**

![Luma (Retail) Data Model v2.0](https://api.archbee.com/api/optimize/NXbLtbNUHqcezf3QGwYNX-J3nLf-2QJomVCYICDBsOl-20241206-072318.png "Luma (Retail) Data Model v2.0")

### Compositions

:::ExpandableHeading{isOpen="true"}
**[Use-case 1: Loyalist and Women Category](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/platform/federated-data/xtkWorkflow/13121)**

*Customers whose category affinity is equal to women, and they are signed up for the loyalty program.*

**Create audience**:

- "Favourite Sub-Category" (CRM) contains "Women"
- "Loyalty status" (CRM) is True
- Having "Order value" > $1,500

**Highlight**: Enrichment

**Scheduled**: No

**Result audience name**: Loyalist and Women Category (v2)

**Identity**: Email

![](https://api.archbee.com/api/optimize/NXbLtbNUHqcezf3QGwYNX--ZEKpbM6X98P7MKzTGzvS-20241206-143432.png)
:::

:::ExpandableHeading
**[Use-case 2: Birthday Month offers](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/platform/federated-data/xtkWorkflow/13270)**

*Create audience of customers who have a birthday this month, if they have an active order, target them for a birthday offer that references their order status. However, if they do not have an active order, just target them with a birthday offer.*

**Create audience**:

- Birthdate falls in current month
- "Loyalty status" (CRM) is True

**Highlight**: Conditional split, Enrichment

**Scheduled**: No

**Result audience name**: Birthday this month - Active orders, Birthday this month - No active orders

**Identity**: Email

![](https://api.archbee.com/api/optimize/NXbLtbNUHqcezf3QGwYNX-CwFwVYLdh-JrBLhIIydm2-20241206-143144.png)


:::

:::ExpandableHeading
**[Use-case 3: Customer Avg. Order > $1000](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/platform/federated-data/xtkWorkflow/13540)**

*Prior Order History is greater or equal to $1000 and has consented to marketing communications. Additionally, with enrichment, we can also couple together this output with, “does a Wishlist exist?” for this specific user – this could warrant retargeting or offers being sent to that user when an item / product on their wish list changes price or stock levels.*

**Create audience**:

- Total order value greater than $1000
- Based on linked "Wishlist" items split into two categories of audience.

**Highlight**: Conditional split, Enrichment

**Scheduled**: No

**Result audience name**: Luma Prime Member with Wishlist, Luma Prime Member with Recommendation

**Identity**: Email

![](https://api.archbee.com/api/optimize/NXbLtbNUHqcezf3QGwYNX-S0i_QtSjcquLwEqQmEMcw-20241206-141720.png)
:::

***

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