---
title: Frescopa (CPG)
slug: docs/frescopa-cpg
docTags: 
createdAt: 2023-12-01T09:26:52.517Z
---

Frescopa workspace: [https://dsn.adobe.com/workspaces/frescopa](https://dsn.adobe.com/workspaces/frescopa)

### Brand

Frescopa is a company that sells coffee machines, brews and accessories to both individuals and businesses. Today, Frescopa is undergoing a Digital Transformations and evolving their business model to go direct to consumer. They want to better connect with each customer across all touchpoints from web, mobile, in-store, call center, and more.

Fréscopa’s executive team has set goals to

- Increase net product revenue 
- Grow customer base and reduce attrition 
- Improve customer satisfaction rating 
- Reduce costs by driving efficiencies 

To help meet these goals, the marketing team plans to increase MyBarista subscriptions, introduce a new product, and deliver marketing campaigns to engage consumers across channels for both B2B and B2C.

::Image[**Scenarios**]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/APh33DkS6sVrjwE7JZwdi_image.png" size="78" width="3584" height="4388" position="center" darkWidth="3584" darkHeight="4388" showCaption="false"}

### Scenarios

1.[Learn more about customers](https://docs.adobedemo.com/projects/public-projects/frescopa/scenarios/learn-more-about-customers)  

2.[Increase MyBarista Subscription](#)