--- title: Inbox slug: docs/inbox docTags: createdAt: 2026-06-30T04:55:43.744Z --- The **Inbox** channel in **Adobe Journey Optimizer** delivers persistent marketing messages directly within mobile apps or websites. Unlike push notifications or in-app messages that disappear after a single interaction, Inbox messages remain accessible until the user removes them or they expire — giving customers a dedicated mailbox for brand content they can return to at any time. ## Key Capabilities **Persistent messaging** — content stays in the inbox until removed or expired **Read-status tracking** — messages tracked as read/unread per device **Centralized location** — a dedicated mailbox within your app or website **Built on Content Cards** — configured via AJO Content Card action type ::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/xTw1qxS3FQmb4vdss4bD5_image.png" size="50" width="1206" height="2622" isUploading="false" darkWidth="1206" darkHeight="2622" showCaption="false"} ## Step 1 — Configure the Inbox Channel Before creating any campaign, a channel configuration must be set up to define where and how the Inbox appears in your app or website. **Navigation: **Channels > General Settings > Channel Configurations > Create Channel Configuration •       Enter a configuration name (must start with a letter; alphanumeric, underscores, dots, hyphens allowed) •       Select Inbox as the channel type •       Assign a marketing action to link consent policies •       Choose the platform: iOS, or Android •       For Mobile — provide the App ID - com.adobe.dsn.dxdemo , Location : luma/inbox •       Save and submit the configuration ::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/3FGoinvqJq0jBFPXnETGd_image.png" size="60" isUploading="false" width="1482" height="1558" darkWidth="1482" darkHeight="1558" showCaption="false"} Step 2 — Configure the Content Card Channel **Navigation: **Channels > General Settings > Channel Configurations > Create Channel Configuration •       Enter a configuration name (must start with a letter; alphanumeric, underscores, dots, hyphens allowed) •       Select Content Cards as the channel type •       Assign a marketing action to link consent policies •       Choose the platform: iOS, or Android •       For Mobile provide the following details: :::Paragraph{indent="1"} **App id** : com.adobe.dsn.dxdemo ::: :::Paragraph{indent="1"} **Location** : luma/savings ::: :::Paragraph{indent="1"} **Preview URL**: com.adobe.dsn.dxdemo:// ::: ::Image[•       Save and submit the configuration]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/fAMWnloMAd9MIIVdCqlbB_image.png" size="60" isUploading="false" width="1508" height="1596" darkWidth="1508" darkHeight="1596" showCaption="false"} ## Step 3 — Design your Inbox The Inbox Design step configures how the inbox container looks and behaves — independent of individual card content. These settings apply to the inbox as a whole. To create a message inbox through a campaign, follow these steps: •       Select campaign type: Scheduled •       Under Action, choose Inbox •      Select the channel created in Step 1 •     Access the Content tab to design your message using the content designer ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/cPssLfgPZxX8H8x8rTD76_image.png) **Container Title — **Set the display name shown at the top of the inbox (e.g. "Your Messages") **Layout — **Choose between List layout (vertical scrollable list) or Carousel layout (horizontal side-to-side navigation) **Capacity — **Specify the maximum number of content cards the inbox is configured to hold at one time **Unread Indicators** •       Icon Image URL — URL for the unread dot or badge icon (supports a dark mode variant) •       Background Color — set separate colors for light mode and dark mode •       Icon Placement — choose the position of the unread indicator via dropdown **Empty State** •       Message Text — text shown when the inbox has no active cards ::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/Ptxi3afL6_8tWpK5a-2HE_image.png" size="50" isUploading="false" width="2816" height="1614" darkWidth="2816" darkHeight="1614" showCaption="false"} ## Step 4 — Create the Content Card Campaign Each Inbox content card is delivered through a Campaign. You can use a Scheduled campaign (time-based). **Navigation: **Campaigns > Create Campaign •       Select campaign type: Scheduled •       Under Action, choose Content Card •       Select the Inbox channel configuration created in Step 1 •       Set the campaign name and optional description •       Define start and end dates (for Scheduled campaigns) •       Set a frequency cap — limit how many times a card is shown per user per day/week ::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/mu2eb6Q4z3h5GPQ-lUHTq_image.png" size="70" isUploading="false" width="1634" height="1022" darkWidth="1634" darkHeight="1022" showCaption="false"} ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/r0o3tXA4Zg3jRUZ9_0ctV_image.png) ## Step 5 — Author the Content Card The Content Card editor lets you define all visible fields of the card. These fields map directly to what appears in the Luma app Inbox. **Content Fields:** •       Title — the bold headline shown at the top of the card •       Body / Description — the main message text below the title •       Media URL — a hosted image displayed alongside the card content •       Button Title — the CTA text shown on the action button •       Target — the deep link or URL the button opens :::Paragraph{indent="1"} **More Style. More Savings.** ::: :::Paragraph{indent="1"} Shop more and save more with Luma's exclusive tiered offers. Add your favorite men's and women's styles to your cart and enjoy bigger savings with every purchase—buy 2 and get 10% OFF, buy 3 and get 20% OFF, or buy 4 or more and save 30%. ::: :::Paragraph{indent="1"} Shop & Save ::: :::Paragraph{indent="1"} com.adobe.dsn.dxdemo://women ::: :::Paragraph{indent="1"} ::: ::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/keIFXmssW60i1TSRmGtm-_image.png" size="60" isUploading="false" width="812" height="560" darkWidth="812" darkHeight="560" showCaption="false"} ## Step 6 — Review & Activate Once content and rules are configured, review the campaign summary and activate to begin delivering cards to the Inbox. •       Use the Review screen to validate content, audience, schedule, and channel configuration •       Click Activate to publish the campaign — cards will appear in the user's Inbox at the next app open