--- title: Luma - AJO Multilingual Demonstration slug: docs/luma-ajo-multilingual-demonstration docTags: createdAt: 2024-11-11T07:06:07.361Z --- # Introduction In AJO, the multilingual feature enables you to effortlessly create content in multiple languages within a single campaign or journey. You can switch between languages when editing your campaign, streamlining the entire editing process and improving your capability to manage multilingual content efficiently. With Journey Optimizer, you can create multilingual content through two distinct methods: - **Automated translation**: Send content to your preferred language provider for automated translation. - **Manual translation: **Translate your content directly into an email designer or import existing multilingual content. ![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/CPNgctXW7Yw9Za_IOG1Dd_screenshot-2024-11-11-at-124527-pm.png) ## Prerequisites | **TOPIC** | **DESCRIPTION** | | --------------------- | ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------ | | **Locales** | First, you will need to ensure that your locales are set up within the locale dictionary. Locales can be specified by language and region, making it easy for users to identify the appropriate multilingual content based on different criteria.
These locales will make it easy for users to pick from a defined list of options for the regions and languages specified by your business.
All configured [locales](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/translations) in **Public Luma Sandbox**. | | **Providers** | Next, you can configure your list of translation providers that you want to use for each locale. Translations can be done automatically with AI, managed by a designated translation partner, or done manually through an in-house process.
Each locale can have its own specified translation providers, each with its process in place.
We have [Bing Microsoft Translator](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/translations/admin/manageProviders/7E981D7865E80A920A495C0B@AdobeOrg) as a **translation provider** in **Public Luma Sandbox **and we will use this provider for this **automated translation** demonstration. | | **Language Projects** | With the locales and translation providers configured, we can now set up translation projects. Within these projects, we can define which locales and providers to include within a given workflow, as well as define options such as automatic publication after approval and whether or not to enable a review workflow.
For this demo scenario, we have created a project [Luma Translation Project](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/translations/tasks/902acd18-be6b-486a-928d-5dd5e684c85f) which has a **source locale** from **en-US** and a **target locale** to all **EMEA region languages**. | | **Language Settings** | Lastly, you can configure language settings for your channels. This is where you can define your primary language and its associated locales. You can also choose the attribute that is referenced to determine a profile’s preferred language.
For this demo, we have created a language setting (**Channel > Language Setting**)[Luma\_English\_to\_EMEARegionalLang](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/configui/language-settings/edit/84c07b60-6eea-47d8-b8f7-65d3959c13e1).

Once the settings have been configured, you are now ready to begin managing multilingual content within Adobe Journey Optimizer. | ## Demo Scenario Luma as a retail brand decides to roll out a new product launch email to all the Loyalty members in **the EMEA** region. This time the brand wants to reach out to customers in a more personalized way than earlier by sending the emails in their regional languages. They have partnered with a [Bing Microsoft ](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/translations/admin/manageProviders/7E981D7865E80A920A495C0B@AdobeOrg) translation provider and utilize the **automated translation** feature of **Adobe Journey Optimizer.** All the prerequisite steps are already configured and the below steps need to be followed in sequence to carry out the **AJO Multilingual Campaign** successfully. ## Step-by-Step ::::WorkflowBlock :::WorkflowBlockItem Go to the[ Adobe Journey Optimiser - Public Luma Sandbox](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/home) ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-2a3bH8MfQTChLB2XVFu-H-20241111-112746.png) ::: :::WorkflowBlockItem From the left panel click on Campaigns and click on **Create Campaign** on top left. ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-xLafNS1mMHhBOlLHXL2U9-20241111-112031.png) ::: :::WorkflowBlockItem Select the **Scheduled - Marketing **Campaign and provide the name as **[Luma - New Product Launch - EMEA Region](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/summary/d30350f9-16e0-4e9b-8cb2-5c235967f4da)**. Select Audience as **Luma -** **Loyalty member with Address **and action as **Email. **(Please keep the remaining settings to default.) ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-HDVa3LyuW2GxwobVz8u15-20241111-113959.png) ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-hXs2oYyWmj4bK5s16IKds-20241111-113943.png) ::: :::WorkflowBlockItem Under action email select the** channel surface** and click on **edit content**. ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-_te2LLWqES-WpcIuK-PCE-20241111-114242.png) ::: :::WorkflowBlockItem Click on **the edit email body **and select the **Luma - Features** template from the list. Click on **save.** ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-jyso0F4Nwgg5j9rHj-Oeg-20241111-114717.png) ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-7S9S5wtfaFZiQPqTtLVzv-20241111-114701.png) ::: :::WorkflowBlockItem Come out of **the email designer** by clicking on the previous arrow and provide a suitable **subject line. **Click on** Add Language **and select the **language setting **created in the prerequisites [Luma\_English\_to\_EMEARegionalLang](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/configui/language-settings/edit/84c07b60-6eea-47d8-b8f7-65d3959c13e1). (You will get a **green status** message language setting has been successfully loaded.) ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-Xp93TMlFgetiAedP82ZZU-20241111-115327.png) ::: :::WorkflowBlockItem Click on **Send for translation **from the left panel and the content gets locked we can check the **status** of translation jobs by clicking the **arrow box**. ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-Birlab7DCS8GOGb3xoyWV-20241112-115404.png) ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-a3v3YteOKNDTM8EvFYlCU-20241112-115347.png) ::: :::WorkflowBlockItem Once the translation process is completed and the task status is **ready for review** then we can **review** the content and **preview** them accordingly. ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-Gmq7FumhuWJHYYpCadV3M-20241112-120314.png) ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-X6TaPNVyPA3mlE-Lax5vl-20241112-120256.png) ::: :::WorkflowBlockItem Once you have previewed it and all looks good approve the content by clicking on **approve all**. Carry out similar steps for other **locale**. ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-c411-j0zczpLRKIV7cL6S-20241112-120702.png) ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-bcxrfb7G8j2hjJGz8tjrs-20241112-120640.png) ::: :::WorkflowBlockItem After you have **approved** all the locale translations close this screen as we need to **publish** this task to be available in the Campaign and the status will change to complete. ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-z7PZstLkzRGXwvDAXb5re-20241112-121120.png) ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-_E_Iw747V-Rr_VS3FZIcP-20241112-121105.png) ::: :::WorkflowBlockItem Now get back to the [campaign](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/campaigns/content/d30350f9-16e0-4e9b-8cb2-5c235967f4da) and refresh the page and all **translations** are available depending on the customer profile's preferred language. ![](https://api.archbee.com/api/optimize/5DDrYpNrf6iEJahKpoKSv-cfU8aBJuXXq5BU74pYzB7-20241112-121536.png) ::: :::: ## Demo Environment **AJO Sandbox**: [Public Project Luma](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer)