---
title: Luma - Campaign v8 Offers Demonstration
slug: docs/luma-campaign-v8-offers-demonstration
docTags: 
createdAt: 2024-08-29T19:15:02.261Z
---

# Introduction

The primary objective is to showcase the offer or coupon management capability based on various customer attributes and actions of the Luma retail brand.

## Environment

We will utilize the[ Adobe](https://experience.adobe.com/#/@demosystem4/so\:demosystem4-mkt-prod1/acc/home)**[ Demo System Shared Campaign v8 Sandbox](https://experience.adobe.com/#/@demosystem4/so\:demosystem4-mkt-prod1/acc/home)** for this Luma Offer Demonstration.

## Configurations

We have dedicated Offer Space and Catalog for the Luma brand in Campaign v8.

###  Offer Space 

We have a dedicated folder structure for the Luma Retail brand and categories. Currently, we support **Email, Direct Mail**, and **Web** offer spaces for Luma. 

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/dQLi-Z3d54IWBOHXQHCYs_screenshot-2024-08-30-at-125333-am.png)

### Offers

Based on different interests and attributes, we have created offers for Luma.

**Interests:**

1. Interested in Gyming.
2. Interested in Yoga.
3. Interested in Cycling.
4. Interested in Hiking.
5. Interested in Running 
6. Interested in Men's Athleisure.
7. Interested in Women's Athleisure.
8. Interested in Equipments.

**Loyalty Status(Luma +):**

1. Blue Members
2. Silver Members
3. Gold Members
4. Platinum Members.

### Recipients

A  dedicated recipient folder ([Luma Recipients](https://experience.adobe.com/#/@demosystem4/so\:demosystem4-mkt-prod1/acc/folders/folder/119982/nmsRecipient)) with the recipient's data including fields that we will utilize for offer eligibility in the offer's query tab.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/tLnKXajDoVbS1BlZZod03_screenshot-2024-08-30-at-11001-am.png)

### Delivery Template and Personalization Block

We have created a dedicated email template ([Luma Interests & Offer Email](https://experience.adobe.com/#/@demosystem4/so\:demosystem4-mkt-prod1/acc/folders/folder/1186/nmsDelivery/123194)) with a **personalization block** to include the qualifying offer for the recipient to quickly demonstrate the look of the offer in the email.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/PJ1eUm33BpVQ2fB8bORpu_screenshot-2024-08-30-at-15037-am.png)

## Modifying Recipients Interest

1. Go to [Adobe Campaign](https://experience.adobe.com/#/@demosystem4/so\:demosystem4-mkt-prod1/acc/home) from the left panel and click on **Explorer**.
2. Go to **Global > Profiles & Target > Recipient > Luma Recipient.**
3. Click on any recipient and make a note of the profile **email id.**
4. Then a form will appear and you can update the profile interest accordingly under **custom fields** and click on **save**.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/jVG5akImcaSU1Ai5v-XmN_screenshot-2024-08-30-at-14111-am.png)

## Offer Eligibility & Criteria

Offer eligibility depends on various **criteria**:

1. A Luma customer.
2. A Luma customer with membership.
3. A Luma customer with interests.
4. A Luma customer with membership and interests.

**Eligibility Scenario**:

1. A Luma customer with **no membership** and** no interests** is eligible to receive a Join Luma + offer.
2. A Luma customer with **membership** and **no interests** is eligible to receive a corresponding Luma + status offer.
3. A Luma customer with **no membership** and **have interests** is eligible to receive a corresponding Luma interest offer.
4. A Luma customer with **membership** and **interests** is eligible to receive a corresponding Luma interest offer.

So, the **highest precedence** is for Interest Offers rather than membership or fallback offer. 

Also, for each interest offer we have defined weightage if they are a member then the weight will be high or else low.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/1saBJrbIsfGFQEWUSDZDd_screenshot-2024-08-30-at-13311-am.png)

## Preview Offer in Email Delivery

### STEPS:

1. Go to Adobe Campaign from the left panel and click on **Deliveries**. 

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/1UtkD9OLNRdBktcDdrzQE_screenshot-2024-08-30-at-33320-pm.png)

2\. Click on **Create Delivery **and select Channel **email** and in the **drop-down** select the **Luma Interests & Offer** Email delivery template.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/ixiHtqaL-IZ7DI-pdm6-V_screenshot-2024-08-30-at-33657-pm.png)

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/uFtcaNVnHQhDVpJoVbCA8_screenshot-2024-08-30-at-33745-pm.png)

3\. Click on **Create Delivery **and you will **edit content** and edit the **email body,** Check that there is an **Offer personalization block** at the bottom before the footer.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/-TjXO26FxUw_VXYLPHMEJ_screenshot-2024-08-30-at-33846-pm.png)

4\. Then go to **simulate content **and from the panel click on **add test profile**.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/LLEc2jOBPvfWLJmIh5Bck_screenshot-2024-08-30-at-34005-pm.png)

5\. Then go to the **Profiles tab** and search with your **noted email id.**

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/nAkqsC5dN54KuwE_yalaU_screenshot-2024-08-30-at-34107-pm.png)

6\.  Let the content load and you will see the offer rendering for the **recipient**.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/RtLuL8qu_KFjvwtmiwG8a_screenshot-2024-08-30-at-34152-pm.png)