---
title: Luma - Customer Journey Analytics
slug: docs/luma-customer-journey-analytics
docTags: 
createdAt: 2023-08-31T12:19:30.273Z
---

## Luma Journeys Analysis Report

The new Luma retail journey analysis report allows to demonstrate business analytics capabilities by unifying events from multiple channels like website, mobile, call-centre and in-store customer engagements. Along with data captured from Adobe Journey Optimzer and other external marketing channels, it empowers organizations to measure campaign performance. 

**CJA Retail Project Overview**

::File{src="https://demo-system-next.s3.amazonaws.com/videos/cja/Demo%20System%20Next%20-%20Retail%20Customer%20Journey%20Analytics%20Project.mp4" label="https://demo-system-next.s3.amazonaws.com/videos/cja/Demo%20System%20Next%20-%20Retail%20Customer%20Journey%20Analytics%20Project.mp4"}

::embed[]{url="https://demo-system-next.s3.amazonaws.com/videos/cja/Demo%20System%20Next%20-%20Retail%20Customer%20Journey%20Analytics%20Project.mp4"}

### How to access this report?

**Project**: [LUMA - Retail customer interaction analysis](https://experience.adobe.com/#/@demosystem4/platform/analytics/#/workspace/edit/67ffb8ea68469c17470ba470) 

**Organization**: Adobe Demo System Shared

### Unable to see the project in list of reports?

Please contact us using Slack discussion channel, [#demo-system-next](https://sv-core-tech.slack.com/archives/CPCRVPLDQ)**,** and we will add you to the user group.