---
title: Luma (Retail)
slug: docs/luma-retail
docTags: 
createdAt: 2023-08-24T12:26:55.820Z
---

::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/cvNIL94iXJ5PbHxXB41SO_image.png" size="36" width="540" height="156" position="center" darkWidth="540" darkHeight="156" showCaption="false"}

**Luma** is a fictitious retail brand selling athletic apparel and equipment through multiple channels. To access Luma projects, please open this link: [https://dsn.adobe.com/workspaces/luma](https://dsn.adobe.com/workspaces/luma)

:::hint{type="info"}
All Luma projects are connected to the **public-luma sandbox** in the **Adobe Demo System Shared **IMS Org
:::

## Proposed scenarios

1. Cross-channel data collection
2. Intelligent Re-engagement
3. Cart Abandonment
4. Luma+ Loyalty Campaign
5. Improved Customer Support

## Luma assets

- Website: [https://dsn.adobe.com/web/luma3](https://dsn.adobe.com/web/luma3) 
- Mobile App: Project ID: luma3-mobile
- Customer Experience app: [https://dsn.adobe.com/cx2/luma3-cx-app](https://dsn.adobe.com/cx2/luma3-cx-app)
- Call Center/IVR: Call +1 978 391-2828, more details here: [Call Center(Twilio) Retail Flow](docId:0p9iVkeKNLQsaUhvA7Xas)  
- Customer Journey Analytics: [https://experience.adobe.com/#/@demosystem4/platform/analytics/#/workspace/edit/63e24f771426b710a2838fee](https://experience.adobe.com/#/@demosystem4/platform/analytics/#/workspace/edit/63e24f771426b710a2838fee) 
- Event Trigger Project: [https://dsn.adobe.com/cx/luma2-jt](https://dsn.adobe.com/cx/luma2-jt)
- Microsite: [https://dsn.adobe.com/web/luma-customer-hub](https://dsn.adobe.com/web/luma-customer-hub)

## Additional informations

1. [Audiences](docId\:RHRckaomK__TP2GpqTDHS) 
2. [Journeys](docId\:iwqV60kkK20UdePDe2TlT) 
3. [Personalization](docId\:jfPg8JtzUcV3kwLeT95hK): Target, Offer Decisioning, Code Based Experiences
4. [Federated Audience Composition (FAC)](docId\:YJV3ZElxhzvZcRK-fULCk) 
5. [Golden Profiles](docId\:fvD_xRjPBmOnW5fTZvrF-) 
6. [Luma - Customer Journey Analytics](docId:6JflAbgvVZMih5w0143xf) 
7. [Computed attributes](docId:2arf65cWpTmi6MZm832H7) 
8. [In-app support](docId\:RqoKIoZiV2w8UDdPGt0bc) 
9. Content Card support [Content Cards](docId\:DO7qon_B5FKTRUzxx4sVH)