---
title: Luma  - Web Push for Men’s Category Interest
slug: docs/luma-web-push-for-mens-category-interest
docTags: 
createdAt: 2026-02-20T06:04:33.905Z
---

This use case demonstrates how Luma engages visitors who show interest in the **Men’s category** using Web Push through Journey Optimizer.

When a visitor browses Men’s product pages and has an active web push subscription, they automatically qualify for the segment **“Luma - Preference: Men’s Category.”** This qualification triggers a journey that delivers a targeted web push notification to the user’s browser.

The flow helps teams validate the full pipeline — from browser opt-in to profile qualification and real-time push delivery.



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1. Open [Luma](https://dsn-stage.adobe.com/web/luma3) in a supported browser (Chrome or Firefox)
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2. You can see the browser permission prompt — once **Allow **is clicked, the push subscription is registered.



- <font color="#54ae21">*ush details can be viewed in the profile on the platform.*</font>**
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3. From the site navigation, first click **Men**, then click **Shop Men’s Products**, and open at least three Men’s product pages to ensure the profile qualifies for the segment **Luma - Preference: Men’s Category.**


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![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/aEFOyRS5WHfXQ7kbtTNBL_image.png)



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/hIbAC7xxYhyUFvVdwT3E7_image.png)



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/9_TpcwuZGgPeKi_wmqbj5_image.png)


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4. The profile is now qualified for **Luma - Preference: Men’s Category&#x20;**&#x61;nd has an active web push subscription. The journey is triggered, and a push notification is sent to the profile.
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![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/mnIyvBITyNo-5ZFkduE2H_image.png)
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### Journey Information:

Refer to this link for the journey - [Web push for audience interested in men's category](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/journeys/journey/78811052-b9af-459c-baf5-7942b8b790ba)

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/sHE-Yq9p0jPYW2nT8RSs__image.png)