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title: Marketo Qualifier
slug: docs/marketo-qualifier
docTags: 
createdAt: 2023-12-01T05:38:18.825Z
---

### Marketo Qualifier Overview:

[Marketo Qualifier](https://experienceleague.adobe.com/en/docs/marketo-qualifier/using/home) is an AI-driven add-on for Adobe Journey Optimizer B2B Edition and Adobe Journey Optimizer B2B Prime/Adobe Marketo Optimizer (AMO) that automates BDR workflows, research, and outreach using the Account Qualification Agent (AQA). It accelerates pipeline velocity by using AI to identify high-potential accounts, draft personalized emails, and book meetings directly within CRM/Outlook systems

### [Quick Demo](https://adobe.sharepoint.com/\:v:/s/DemoSystemNext/IQDPiwa0SVaTRZCpGDP8bY8GAWjXmomkOoNlMG5Iy4Qog4Q?e=XnpdUq)

### New AI Agent for Business Development Representatives

The Account Qualification Agent transforms the sales qualification process into a faster, more intelligent flow - automating research, outreach, meeting prep and prioritization, CRM updates, and capturing engagement analytics- enabling BDRs and SDRs to build high-quality pipelines, engage the right prospects with precision, and accelerate their buying journey with relevance and speed.
**Autonomous Research & Insight Synthesis**   
Aggregate and summarize data from AJO B2B, Marketo Engage, third-party data providers, and web sources to surface engagement signals, firmographics, news, and buying group roles—enabling faster qualification with relevant context. 
**AI-driven Personalized Outreach** Generate tailored first-touch emails and adaptive follow-ups using engagement history, CRM data, and live web insights – boosting reply rates and conversion. 
**Smart Prioritization**
Identify person, account and buying group level status and engagement history to help reps focus on the most active and promising opportunities – maximizing pipeline growth.
**Engagement & Outcome Reporting**
Track interactions at all levels - individual, account, buying group - and meeting outcomes with automated analytics and CRM updates – informing the follow-up strategy.
**Meeting Lifecycle Automation**
Simplify scheduling, prep, in-call support, and post-meeting follow-ups with calendar integration, transcript analysis, and automated CRM updates – freeing reps from manual tasks and making each interaction meaningful.

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