---
title: Purchase (Website)
slug: docs/mxGi-purchase-website
docTags: 
createdAt: 2024-03-06T10:38:50.180Z
---

### [Purchase Journey ](https://experience.adobe.com/#/@demosystem4/sname\:public-luma/journey-optimizer/journeys/journey/3bf01ff3-149b-4b68-9c18-b21ecb24ce8a) : 

## GOAL

Re-engagement by sending consumer messages to complete the purchase

## TARGET AUDIENCE

Users who engaged in online shopping by starting the checkout process, but did not finish the purchase

## JOURNEY STORY

This journey covers Cart Abandonment, Checkout Abandonment, Product Purchase, Shipping Details, and Post Purchase Survey

Shipping Details and Post Purchase Survey events are triggered from [Luma JT project](https://dsn.adobe.com/cx2/luma3-jt)

Sarah browses some products on [Luma website](https://dsn.adobe.com/web/luma3) and add them to her cart. She abandons the cart and receives the cart abandoned email



::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/GmpwttGzlkM2ewLZ4lelG_image.png" size="62" width="866" height="1402" position="center" darkWidth="866" darkHeight="1402" showCaption="false"}

Sarah proceeded further and started the checkout process, filling out the shipping information and payment method, but she did not finish it by clicking the "Confirm Order" button.

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/9mfcPqhn0jDxghMPa4rHq_screenshot-2024-03-07-at-121139-pm.png)

Sarah proceeds and completes the purchase



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/HMC8l9BWlq1KEvM9TmFDu_image.png)

Use [the Luma JT](https://dsn.adobe.com/cx2/luma3-jt/) project to trigger the Shipping and Post Purchase events

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/kxmCBEkyRTaR1joC33nuB_screenshot-2024-03-07-at-123019-pm.png)

Sarah receives the Shipping and Post Purchase Survey after the purchase



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/ftHnMM96iHD45IbZiVOiC_image.png)

::Image[]{src="https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/4D6MPVgTaUoQZI2Mu9JsG_image.png" size="68" width="884" height="862" position="center" showCaption="false"}