---
title: Orchestrated Campaigns (Citi Signal)
slug: docs/orchestrated-campaigns-citi-signal
docTags: 
createdAt: 2026-03-12T07:01:13.297Z
---

<u>**Authors**</u>**:&#x20;**&#x5A;ofia Korczyc and Rishabh Vinod

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### Introduction

The out-of-the-box demo in the CitiSignal public project sandbox showcases how **AJO's Orchestrated Campaigns** capabilities enable marketers to create sophisticated, multi-step, multi-channel campaigns, with advanced audience segmentation and brand-initiated messaging — all from a single, unified platform.

### Use case

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![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/zZRC_PZL3T6JESZN-4wpn-20260312-070724.png)

[CitiSignal - Family Account Optimization Campaign](https://experience.adobe.com/#/@demosystem4/sname\:public-citi-signal/journey-optimizer/campaigns/orchestrated-campaigns/1322df86-9b00-43a7-adc5-82b86820d4d6)
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### Technical Enablement DDL and CSV data

- [DDL file](https://experienceleague.adobe.com/en/docs/platform-learn/tutorial-one-adobe/activation/ajob2c/ajo38/ex1#relational-based-schema-setup) to setup the Data Model
- [CSV files](https://experienceleague.adobe.com/en/docs/platform-learn/tutorial-one-adobe/activation/ajob2c/ajo38/ex1#data-ingestion) to populate Citi-signal relational datasets