---
title: Partner Data
slug: docs/partner-data
docTags: 
createdAt: 2023-09-20T10:26:01.529Z
---

<u>**Find all up-to-date Partner Data Support related**</u> <u>**assets, resources and tools in its own&#x20;**</u>[Partner Data Field Readiness Spot](https://fieldreadiness-adobe.highspot.com/spots/5f72241b659e937d76f13081?list=64b41b15df01949debb308bd)<u>**!**</u> 

- Field Enablement: [https://fieldreadiness-adobe.highspot.com/items/64b8959b7586bfdd2173674b?lfrm=shp.0#23](https://fieldreadiness-adobe.highspot.com/items/64b8959b7586bfdd2173674b?lfrm=shp.0#23)  
- Customer Facing Presentation: [https://fieldreadiness-adobe.highspot.com/items/64b89128faa614de89ba08c6?lfrm=shp.1](https://fieldreadiness-adobe.highspot.com/items/64b89128faa614de89ba08c6?lfrm=shp.1)  
- Technical FAQ: [Technical FAQ.docx](https://adobe-my.sharepoint.com/\:w:/p/nangia/EW7qHx-bHS5MlXHU8UGHasMBEfy2Z1iTxwT2_F2STqEqSw?e=Wg6ebc)  

 

<u>**Background/Setup Narrative:**</u> 

- Adobe released the ability to ingest partner data to support full funnel marketing use cases, including prospecting and acquisition  
- These capabilities are crucial to a customer’s ability to expand reach and advertise effectively in the cookieless now 
- Adobe is now able to support the below use cases: 
  - Offsite prospecting for new customers  
  - Enrichment of known audiences  
  - Onsite personalization of unknown visitors  
  - Expanded activation of known customers  
  - Offsite retargeting of unknown visitors is coming soon – GA TBD 
- Partner data is shared or purchased from a trusted partner and that happens outside of Adobe 
  - Examples: prospect list of emails, partner IDs, consumer, purchase or transactional data, demographic, firmographic audiences  
- Enrichment of 1P audiences requires a partnership where the customer shares a 1P file with the data partner, who provides attributes that they’ve found match to the customer’s audience. This also happens outside of Adobe.  

<u>**\*\*IMPORTANT FOR ON-SITE PERSONALIZATION\*\*&#x20;**</u>**A customer must license and deploy third party visitor recognition technology for this use case to function. Adobe does not operate and deploy any probabilistic identity recognition services. If a customer does not license any visitor recognition technology, or does not plan to, please take that into consideration before demonstrating this use case.&#xA0;**&#xA0;

Key themes to enphasize

- Partner data supplements a 1P data strategy  
- This release allows customers to achieve the reality of operating full-funnel strategies in a single system 
- Adobe's partner data support framework is agnostic&#x20;

DEMO ASSETS:

The Partner use case has been implemented in SecurFinancial public project. More details here:&#x20;

[Partner Data: On-Site Personalization for Unknown Visitors](docId\:pD0n5SOaUnw6KyFePTgAG)

[Partner Audience Expansion](docId:5LlT3ZhYjeameIvFo3J-1)

[Partner Enrichment of Known Customers](docId\:jsGxeYaVZigdHxi3JKADa)

[Parter Data: Offise prospecting for new Customers](docId\:qWamc-WOPsB7dKmP8C5Wh)

You can also implement Partner scenarios on your own sandbox. Read this article: [How to create my own Partner Data demo?](docId\:s9oQTvN178gOdV-2cgzRV)