---
title: SecurFinancial – Co-Branded Credit Card Eligible (AJO Campaign Orchestration)
slug: docs/securfinancial-co-branded-credit-card-eligible-ajo-campaign-orchestration
docTags: 
createdAt: 2026-03-10T11:24:02.328Z
---



![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/3lgl_xM6mD0Pg0TjPsH8X_screenshot-2026-03-10-at-54331apm.png)

** Audience: ** Marketers, Solution Architects, Developers   

**Campaign link: **[https://experience.adobe.com/#/@demosystem4/sname\:public-securfinancial/journey-optimizer/campaigns/orchestrated-campaigns/55e8d5b1-bd4c-4721-b642-b0d3bc4aae80](https://experience.adobe.com/#/@demosystem4/sname\:public-securfinancial/journey-optimizer/campaigns/orchestrated-campaigns/55e8d5b1-bd4c-4721-b642-b0d3bc4aae80)

** Description: ** This document describes the **SecurFinancial Co-Branded Credit Card Eligible** use case for **Adobe Journey Optimizer (AJO) Campaign Orchestration**.

It explains how to build an audience from **relational FSI data**, where ** Recommendations contain a propositionName that includes both “co-branded” and “SecurFinancial”**. The audience is then enriched with **FSI relational data**, and finally **split by propensity (low vs high)** to send the most relevant email communication to each customer.

**Customer story: Maya (and David)**

Maya

Maya is a SecurFinancial customer who has recently become eligible for a **Co-Branded Credit Card offer**.

In the system, one of her **holdings or recommendations** contains a propositionName that includes both **“co-branded”** and **“SecurFinancial”**, indicating that she qualifies for the campaign.

When the campaign runs in **Adobe Journey Optimizer**, the audience query identifies Maya as eligible. Her profile is then **enriched with FSI relational data**, including attributes such as:

- Name 
- Email address 
- Preferred communication channel 
- Holdings 
- Recommendations 
- Recent events 

Next, the campaign evaluates Maya’s **propensity score** to determine the most appropriate communication strategy.

Since Maya’s **propensity score falls within the high-propensity band**, she receives the **high-propensity email**. This email is designed to drive conversion and includes a strong message such as:

**“You're Pre-Approved: Unlock Your Co-Branded Credit Card Benefits.”**

**David** is another SecurFinancial customer who is also eligible for the campaign. Similar to Maya, one of his **holdings or recommendations contains a propositionName that includes both “co-branded” and “SecurFinancial.”**

This makes David eligible for the **Co-Branded Credit Card opportunity**.

However, David’s **propensity score falls within the low-propensity band**. While he is still eligible for the offer, the campaign chooses a different messaging approach.

Instead of receiving the strong conversion-focused email, David receives a **softer, nurturing message**, such as:

**“Explore Your Co-Branded Credit Card Opportunity.”**

This email focuses more on **educating the customer about the benefits of the co-branded card**, encouraging exploration rather than pushing immediate application.

**Business context**

**Goal**

Identify customers who are **eligible for the SecurFinancial Co-Branded Credit Card** based on their **holdings or propositions**, and send them the most relevant communication based on their **propensity to convert**.

- **High-propensity customers** receive a **strong conversion-focused email** encouraging them to apply. 
- **Low-propensity customers** receive a **nurturing or educational email** designed to build interest.