---
title: Unified B2C Data Generator
slug: docs/unified-b2c-data-generator
docTags: 
createdAt: 2026-07-16T13:17:55.093Z
---

## Overview

![](https://api.archbee.com/api/optimize/bAgVaanSi1tFmfc8PghaH/uiUA4g6lGK2Wupc12Erqj_cleanshot-2026-10-07-at-124457-am.png)

**[B2C Industry Data](https://livedemos.adobe.com/apps/dsn/data-request)** (formerly B2C Data Generator/B2C Data Feed) is a self-service tool in **Adobe Live Demos** for configuring and generating **Experience Data Model (XDM)–compliant synthetic B2C demo data** for Adobe Experience Platform. Demo practitioners select an industry template, target an IMS org and sandbox, and configure Profiles, Experience Events, and Partner data in one guided workflow — then submit a data request that DSN Tools processes on a one-time, download, or scheduled cadence.

The tool is now part of the **Demo System Next** micro-frontend inside LiveDemos, with modern Spectrum UI, shared IMS authentication, and an Overview tab for monitoring, canceling, refreshing, and downloading completed requests. It replaces the legacy experience while preserving core capabilities and adding AI-assisted configuration, stronger validation, and operational guardrails. The tool is marked **BETA** — outputs should be validated before customer-facing demos.

## Who it’s for

Demo practitioners, solution consultants, and internal teams who need **realistic, connected customer data** for AEP demos — RTCDP, AJO, CJA, and AI-assisted use cases — without manually building schemas and datasets from scratch.

## Highlights

- **One request, multiple data types** — Profiles, Experience Events, Partner (Prospect + Enrichment), and Federated data in a single configuration flow
- **Industry-ready templates** — Pre-built verticals (e.g. retail, FSI, telco) with GitHub-sourced defaults for events, pages, products, and profile policies
- **AI-assisted setup** — Brand-aware assistance for Experience Events and Profile attribute population to reduce manual schema work
- **Flexible execution** — One-time ingestion, downloadable output (recommended format or CSV), or scheduled runs (12h / 24h; 6h for super users)
- **Operational control** — Overview dashboard: request status, manual refresh, cancel in-flight jobs, download ad hoc output when ready
- **Built-in guardrails** — Streaming inlet readiness checks, profile execution caps (>5,000 notice), submit validation, session draft save/resume
- **Beta status** — Clearly labeled; intended for internal demo use while we complete end-to-end QA on live Iron

## Feature demo

▷  **[Walnut: Unified B2C Data Generator](https://w.adobedemo.com/s/9QFI2e)**