Experience Decisioning
Experience Decisioning enables CitiSignal to present relevant content and offers based on user status at the right time. Anonymous users browsing the website and mobile are greeted with an offer to spark interest and encourage registration. Once authenticated, users—whether on the website or mobile app—receive personalized content featuring promotions tailored to their preferences and behavior, enhancing engagement and increasing conversions.
Web
Mark, a potential customer, stumbles upon the CitiSignal website while searching for better telecom services. As he lands on the homepage, a vibrant ribbon at the top catches his attention.
Mark spends time browsing through CitiSignal's features and benefits. The ribbon continues to remind him of the exclusive offer for new customers. He’s intrigued but wants to see if CitiSignal can offer him more personalized plans. To do this, he decides to create an account and log in.
Click on the Sign in button and then click on the Create an account button.
After a quick sign-up process, Mark logs in to his new CitiSignal account. He is qualified for the segment - "CitiSignal - Registered Users". Instantly, a new ribbon pops up on his page: "Your Streaming & Bonus Deal - 80GB plan + $120 online bonus."
Mark visits the Home Internet page — curious about reliable connectivity at home. His interest triggers a real-time update on the top ribbon, showcasing the latest CitiSignal Home Internet offer with unlimited data and no contracts, giving him the perfect reason to stay connected at home, too. Thereby encouraging hime to go with home internet deal.
Navigate to the Deals page - https://dsn.adobe.com/web/citi-signal/deals and click on the Home Internet deal.
Mark views the Family Plan page, and the top ribbon is updated to display the latest offer.
Navigate to Family Plan Page - https://dsn.adobe.com/web/citi-signal/deal-family-plan
Mark browsed through several CitiSignal deals — Family, Home Internet, and more — but now he also wants to upgrade to Unlimited Plan. He visits the plan page and picks the unlimited plan. Recognizing this, the top ribbon dynamically updates to feature the latest Unlimited Plan offer, making sure Mark sees the perfect deal right when he's most engaged.
Mobile
Mark, a potential customer, downloads the CitiSignal mobile app to explore data plans.
The moment he opens the app, a bold welcome banner greets him.
Mark browses the app’s features — checking out plans, benefits, and exclusive deals. Wanting a more tailored experience, Mark taps on “Sign In” and selects “Create an Account” directly in the app.
Click on the user icon on the top left and then click on Create an account.
Once logged in, a personalized banner appears.
Mark scrolls down and views the Best deals. He taps on the Home Internet category. After then, when he goes back to home page, instantly, the banner updates, highlighting the latest offer for home internet, encouraging him to choose the deal.
Curious, Mark taps on ‘Deals’ in the app’s navigation and selects the Family Plan. The banner instantly refreshes to highlight the latest Family Plan offer.
Mark navigates to Plans and explores the Unlimited Plan. Banner on home page updates to show the new offer.
Campaign link for Web Use Case:
Campaign link for Mobile Usecase: