Experience Decisioning
Experience Decisioning helps Securfinancial provide users with the right content at the right time. Users will see a ribbon informing them about the current offers based on their interest and when using the mobile app, they will see a banner with new offers.
Web
The default offer presented on the page is visible at the top. It is an ad or an article about the rising costs due to inflation.
If the user visits the Home Loan Page, he will qualify for the segment - SecurFinancial - Looking for a house, and the offer will update. "Your dream home is within reach - check our latest home loan rates."
Navigate to the Home Loan page to qualify for the segment.
People interested in Life Insurance (who visited Life Insurance page), will see a different offer as well. "Protect your family's future - life insurance plans from $15/month"
For the user who will visit a Credit Card Page, the offer will also look different: "Free worldwide withdrawals - travel perks with the GOLD Credit card"
Link to campaign:
Mobile
The default offer is presented on the banner in the mobile app. It is information about inflation.
If the user qualifies for the segment - SecurFinancial - Looking for a house, the offer will update.
Login with a profile that qualifies for the segment "SecurFinancial - Looking for a house" or visit Offers -->Mortgage Loan Page to be qualified for this segment.
Profiles interested in Life Insurance (you can visit My Products --> Insurance --> Life Insurance to be assigned to an "Interested in Life Insurance" audience) will see an appropriate offer as well.
If you visit My Products --> Credit Cards and click Apply for new credit card at the bottom, you will also be assigned to a segment "Interested in Credit Card". The offer on the home page will change.
Link to campaign:
CX App (work in progress)
The campaign returns json, which then is parsed in the CX app module
Link to campaign: