AJO In-app support

5 min

Luma has crafted an engaging in-app message for its web platform to entice visitors to engage with Luma's content and ultimately boost product sales. In-app messages serve as a conduit, informing end-users about enticing sale offers they can leverage during the purchasing process.

Adobe Journey Optimizer's web in-app channel stands out as a dynamic tool, empowering marketers to swiftly and seamlessly convey crucial messages to customers throughout their website exploration.

This channel, complemented by a range of other pre-built channels such as mobile in-app, push notifications, SMS, email, direct mail, and customizable code-based experiences, equips marketers to deliver straightforward, cohesive messaging at every juncture of the customer's journey.

Web

Steps:

Starting on the Luma homepage, when clicked on the gear section, we see the notification appear with the first treatment type.

All of the feedback of what was shown to each individual as well as their engagement on this notification are captured back into Adobe Experience Platform in real time and visible within the out-of-the-box channel reports.

Then we refresh this tab with a cleared cache so that other treatment can be seen in action.

Luma - Water Bottle Sale Campaign in AJO:

https://experience.adobe.com/#/@demosystem4/sname:public-luma/journey-optimizer/campaigns/summary/44e0570d-e402-4a02-82fc-5edd9aa7bb87

Mobile

Scenario 1:

Alice is in the Luma store. While doing an on-site purchase, she opens the Luma mobile app (profile screen) to scan her loyalty card. Immediately, she gets an in-app message to inform her about the sale offers that is valid for the day.

Alice is in the Luma store shopping some products.

Simulate the Luma Store location.

Luma Store Details ->

Go to Assurance. Create a new session and connect to the app. Go to the Luma store location on the map and "Simulate Load POI". Then click on Simulate Entry Event. To learn more - Places.

Alice opens the app and goes to user detail screen to scan the loyalty card for checkout. She receives an in-app message informing her about the offer that is valid for the day so that she can avail more discount and get extra loyalty points.

Scenario 2: In app

Alice is browsing the Luma app and adds a few items to her cart—such as Yoga Straps. She reviews the selections and checkout but doesnt confirm the order. She gets distracted and exits the app before completing her purchase, resulting in a cart abandonment.

Later, when Alice reopens the Luma app, she is greeted with an in-app message reminding her that she left an item in her cart. The experience feels personalized and encourages her to complete her purchase.