ATM Screen - Code-based Experience
SecurFinancial is using Adobe Experience Decisioning to display ads on ATM screens.
In the first phase, they aim to gather insights on which ad experience generates the most interest among customers. On the ATM screens, customers will be shown different versions of the ad to evaluate which one resonates best.
Steps
Starting point
SecurFinancial ATM screen - https://dsn.adobe.com/web/securfinancial-cbe
SecurFinancial customer, Bobby, will either see the bistro messaging or the message for 3 free monthly transactions. All impressions and interactions are recorded and viewable within the reporting screens for Code-based experiences.
Marketers can easily see which treatment has a better lift, and the interactions of every customer can be used to inform the next step in their personalized customer journeys.
To demo the experiences open the screen in two separate browser windows, e.g. one incognito. You should be able to see two add versions.
Take a look behind the scene and learn how these experiences were build. You can then replicate this scenario on your own instance.