Booking Abandonment
Business Objectives
WKND Fly wants to learn more about their customers and their online and offline behavior. They are adding AEP and Data Collection tags to their website and mobile app to gather information about what users are looking at on the web page and mobile app, observe the purchase funnel, and use this information to deliver a more relevant and personalized experience.
To receive the email, you need to register on the website before starting the scenario and wait 1-2 minutes for the profile to merge properly in the platform. The offer on the home page will work whether you are logged in or not.
Prerequisite: Audience Segmentation by Destination
In order to use receive personalized abandonment emails, ensure you visit one of the following destinations or pick one of the destination in the search fly component Poland (WAW), Japan (HND), United Kingdom (LHR) , India (DEL) or Mexico (Tulum). This action will add the user's profile to a specific Audience, which will serve as a personalization trigger for the abandoned booking email content.
Scenario
Instructions
Go to WKND Fly home page: https://wknd-fly.adobedemosystem.com/
Search for a flight.
To demo personalization in email pick one of the following destinations..
HND - Tokyo, Japan
LON - Londyn, UK
DEL - Delhi, IND
Tulum - Tulum, Mexico
WAW can be used as your departure airport.
Notice that your search has been tracked as an experience event (flight.search)
Select one of the flights and proceed to the checkout. Don't click the "Book the flight" button.
Go back go the home page. You should see an offer that if you will finish your booking you will reach a new tier in WKND Fly Loyalty program.
If you are a registered user, Adobe Journey Optimizer will be able to send you an email reminder about your booking.
