Delivery and External Channel Analysis
2 min
Authors: Rishabh Vinod, Diptiman Badajena
This use case can be used to demo:
1. Channel Overlap.
2. Delivery Tracking Trend.
3. Campaign management Funnel.
4. After message open/click.
Objective:
A) Channel overlap with respect Delivery and External.
B) Delivery tracking trend over a period of time to gather insights.
C) Cutomers falling out during the campaign interaction.
D) Customer actions after clicking or opening of a marketing message.
Visualizations:
1. Donut
2. Bar graph
3. Tabular Data
4. Fallout
5. Venn Diagram