Inbox

The Inbox channel in Adobe Journey Optimizer delivers persistent marketing messages directly within mobile apps or websites. Unlike push notifications or in-app messages that disappear after a single interaction, Inbox messages remain accessible until the user removes them or they expire — giving customers a dedicated mailbox for brand content they can return to at any time.

Persistent messaging — content stays in the inbox until removed or expired

Read-status tracking — messages tracked as read/unread per device

Centralized location — a dedicated mailbox within your app or website

Built on Content Cards — configured via AJO Content Card action type

Before creating any campaign, a channel configuration must be set up to define where and how the Inbox appears in your app or website.

Navigation: Channels > General Settings > Channel Configurations > Create Channel Configuration



•       Enter a configuration name (must start with a letter; alphanumeric, underscores, dots, hyphens allowed)

•       Select Inbox as the channel type

•       Assign a marketing action to link consent policies

•       Choose the platform: iOS, or Android

•       For Mobile — provide the App ID - com.adobe.dsn.dxdemo , Location : luma/inbox

•       Save and submit the configuration



Navigation: Channels > General Settings > Channel Configurations > Create Channel Configuration



•       Enter a configuration name (must start with a letter; alphanumeric, underscores, dots, hyphens allowed)

•       Select Content Cards as the channel type

•       Assign a marketing action to link consent policies

•       Choose the platform: iOS, or Android

•       For Mobile provide the following details:

The Inbox Design step configures how the inbox container looks and behaves — independent of individual card content. These settings apply to the inbox as a whole.

To create a message inbox through a campaign, follow these steps:

•       Select campaign type: Scheduled

•       Under Action, choose Inbox

•      Select the channel created in Step 1

•     Access the Content tab to design your message using the content designer



Container Title — Set the display name shown at the top of the inbox (e.g. "Your Messages")

Layout — Choose between List layout (vertical scrollable list) or Carousel layout (horizontal side-to-side navigation)

Capacity — Specify the maximum number of content cards the inbox is configured to hold at one time

Unread Indicators

•       Icon Image URL — URL for the unread dot or badge icon (supports a dark mode variant)

•       Background Color — set separate colors for light mode and dark mode

•       Icon Placement — choose the position of the unread indicator via dropdown



Empty State

•       Message Text — text shown when the inbox has no active cards



Each Inbox content card is delivered through a Campaign. You can use a Scheduled campaign (time-based).

Navigation: Campaigns > Create Campaign



•       Select campaign type: Scheduled

•       Under Action, choose Content Card

•       Select the Inbox channel configuration created in Step 1

•       Set the campaign name and optional description

•       Define start and end dates (for Scheduled campaigns)

•       Set a frequency cap — limit how many times a card is shown per user per day/week





The Content Card editor lets you define all visible fields of the card. These fields map directly to what appears in the Luma app Inbox.

Content Fields:

•       Title — the bold headline shown at the top of the card

•       Body / Description — the main message text below the title

•       Media URL — a hosted image displayed alongside the card content

•       Button Title — the CTA text shown on the action button

•       Target — the deep link or URL the button opens

Once content and rules are configured, review the campaign summary and activate to begin delivering cards to the Inbox.

•       Use the Review screen to validate content, audience, schedule, and channel configuration

•       Click Activate to publish the campaign — cards will appear in the user's Inbox at the next app open