Luma - Customer Journey Analytics

4 min

Luma Journeys Analysis Report

The new Luma retail journey analysis report allows to demonstrate business analytics capabilities by unifying events from multiple channels like website, mobile, call-centre and in-store customer engagements. Along with data captured from Adobe Journey Optimzer and other external marketing channels, it empowers organizations to measure campaign performance.

CJA Retail Project Overview

Demo System Next - Retail Customer Journey Analytics Project.mp4

https://demo-system-next.s3.amazonaws.com/videos/cja/Demo%20System%20Next%20-%20Retail%20Customer%20Journey%20Analytics%20Project.mp4

How to access this report?

Project: LUMA - Retail customer interaction analysis

Organization: Adobe Demo System Shared

Unable to see the project in list of reports?

Please contact us using Slack discussion channel, #demo-system-next, and we will add you to the user group.