Luma - Web Push for Men’s Category Interest

3 min

This use case demonstrates how Luma engages visitors who show interest in the Men’s category using Web Push through Journey Optimizer.

When a visitor browses Men’s product pages and has an active web push subscription, they automatically qualify for the segment “Luma - Preference: Men’s Category.” This qualification triggers a journey that delivers a targeted web push notification to the user’s browser.

The flow helps teams validate the full pipeline — from browser opt-in to profile qualification and real-time push delivery.

Open Luma in a supported browser (Chrome or Firefox)

You can see the browser permission prompt — once Allow is clicked, the push subscription is registered.

Push details can be viewed in the profile on the platform.

From the site navigation, first click Men, then click Shop Men’s Products, and open at least three Men’s product pages to ensure the profile qualifies for the segment Luma - Preference: Men’s Category.

The profile is now qualified for Luma - Preference: Men’s Category and has an active web push subscription. The journey is triggered, and a push notification is sent to the profile.

Journey Information:

Refer to this link for the journey - Web push for audience interested in men's category