Purchase (Website)

Re-engagement by sending consumer messages to complete the purchase

Users who engaged in online shopping by starting the checkout process, but did not finish the purchase

This journey covers Cart Abandonment, Checkout Abandonment, Product Purchase, Shipping Details, and Post Purchase Survey

Shipping Details and Post Purchase Survey events are triggered from Luma JT project 

Sarah browses some products on Luma website  and add them to her cart. She abandons the cart and receives the cart abandoned email



Sarah proceeded further and started the checkout process, filling out the shipping information and payment method, but she did not finish it by clicking the "Confirm Order" button.

Sarah proceeds and completes the purchase



Use the Luma JT  project to trigger the Shipping and Post Purchase events

Sarah receives the Shipping and Post Purchase Survey after the purchase