Product Analytics
3 min
Product Analytics (Guided analysis) enables users to self-serve high quality data and insights about the customer journey through guided workflows, built on the cross-channel data of Customer Journey Analytics. Cross-functional teams, from marketing to product, can connect in real time to use and understand these reports.
Similar to Analysis Workspace and Mobile scorecards, Product analytics can leverage data from any of DSN public project / shared Data view, which references data in Adobe Experience Platform through defined Connection.
You could choose to build a Product analytics using DSN public project Data views or refer few samples created within workspace folder Product analysis.
Reports
Product Analytics: Conversion Funnel
- Objective: Funnel presentation of customer fallout, starting from page view to check-out stage and comparing visitors from web and mobile applications.
Product Analytics: Customer Engagement Growth
- Objective: Month over month customer growth visualization.
Product Analytics: Campaign engagement stream
- Objective: Customer engagement timeline, with marketing campaign impact (time spent with brand by customer due to marketing campaigns over different channels).
Product Analytics: Campaign based retention
- Objective: Customer retention alalysis with respect to marketing campaign interactions (feedback and tracking events).