Purchase (Website)
GOAL
Re-engagement by sending consumer messages to complete the purchase
TARGET AUDIENCE
Users who engaged in online shopping by starting the checkout process however not finished the purchase
JOURNEY STORY
This journey covers Cart Abandonment, Checkout Abandonment, Product Purchase, Shipping Details, and Post Purchase Survey
Shipping Details and Post Purchase Survey events are triggered from Luma JT project
Sarah browses some products on Luma Site and add them to her cart. She abandons the cart and receives the cart abandoned email
Sarah proceeded further and started the checkout process, filling out the shipping information and payment method, but she did not finish it by clicking the "Confirm Order" button.
Sarah proceeds and completes the purchase
Use the Luma JT project to trigger the Shipping and Post Purchase events
Shipment Screenshot:
Use the Luma JT project to trigger the Shipping and Post Purchase events
Sarah receives the Shipping and Post Purchase Survey after the purchase
