Personalization
Customer interfaces can be personalized in a variety of ways using Adobe solutions. CitiSignal website and mobile app are using Experience Decisioning, Offer Decisioning and Target to serve the best content the the end user.
Home Page Banner - Target Personzalization
- The website homepage banner is personalized for users interested in the Ultimate Plan. To view a different experience, go to the Plans page and click the "Pick this plan" button under the Ultimate Plan. Behind the scenes, Adobe Target's Experience Targeting is delivering this content.
Default Experience
Personalized Experience
Deals Recommendations Area - Target using Offer Decisioning
2. The Deals Recommendation area, located just below the main banner on the website, also responds to user interest. To see this in action, visit the Deals page and click on either the "Home Internet" or "Family Plan" deal — the experience will update based on your selection.
Default Experience
Personalized Offer
Top Ribbon on the Website personalized with Experience Decisioning
3. The top ribbon offer on the home page is powered by Experience Decisioning. Register or login on the website to see it being changed. More info here: Experience Decisioning
Mobile App - Dedicated Offers from Experience Decisioning
In the mobile app, the middle content area is personalized using Adobe Experience Decisioning. By default, users see the Family Plan deal. However, after visiting the Ultimate Plan, this area updates to display relevant content encouraging them to sign up for the Unlimited Plan within the next 24 hours.
Default offer
Personalized Offer
