Account Orchestration - B2B Demo
Adobe’s Account Orchestration solution redefines marketing and sales collaboration with a unified suite built for B2B customer engagement and real-time analytics. With Adobe, revenue teams can prioritize accounts more accurately, increase the efficiency of sales cycles, and increase ROI in their GTM.
Adobe differentiates with our ability to deliver all three journey types: lead, account, and buying group. We uniquely operate on a modern data platform with industry-first AI for identifying members of the buying group and automating persona-based content. Our rich journey analytics and attribution are purpose-built for the complexity of modern B2B account journeys. You will see two use cases that leverage multiple solutions in this demo!
Bodea public projects are connected to Adobe Demo System Shared org, public-bodea-next sandbox. All Adobe Employees should have read-only access to it, and we request you not to create or edit any assets in this instance!
Additionally, this demo is in line with the Account Orchestration strategy and sales play, except for CJA B2B (as it has not been released). It’s important to note that the demo you are seeing is based on the Walnut demo and script (https://demo.adobe.com/demos/external/ACStrategicPlay.html).
DEMO OVERVIEW:
1. Company: Bodea, a high-tech company with hardware and software
2. Goal: Cross-sell its “BodeaSecure” product to existing customers
Orchestrate Omnichannel Campaign (Account Engagement)
- Solutions: Marketo Engage and AJO B2B Edition
- Summary: Set up buying group roles and discover buying groups, then build account/persona-level journeys in AJO, connect to the existing Marketo lead journey (show lead journey)
Standard Demo Configuration with Pre-Configured Intent & Activities
Account name: Tvivo Manufacturing
Buying Group: BodeaSecure for Tvivo Manufacturing
Person: Sarah Jones
Account audiences: Manufacturing Enterprise Likely to buy Bodea Secure
Demo environments:
- Bodea CJA for B2B: CJA-B2B-Bodea
- AEP Sandbox: Public Project - Bodea (Next) (VA7)
- AJO B2B: Public Project - Bodea (Next) (VA7)
- Marketo: MKTO-768-MGQ-620
- SFDC: Instance details (To access the SF instance, navigate to the existing Shared Demo Environment document and search for “Salesforce (Bodea Next)" to access credentials.)