Agentic AI

Adobe Marketing MCPs expose Adobe Experience Cloud capabilities as standardized tools that can be invoked by conversational AI systems such as ChatGPT and Claude. Built on the Model Context Protocol (MCP), these integrations allow AI assistants to securely access enterprise data, execute marketing workflows, and return structured results—all through natural language interactions. This enables organizations to shift from traditional UI-driven operations to conversational, agent-driven experiences that are faster, more intuitive, and deeply integrated across systems.

Explore how to connect conversational AI systems and leverage Adobe Marketing skills.