CJA & Claude.ai with MCP server
For the most accurate setup and best practices, use the official enablement on Experience League.
To use Adobe Marketing skills, you must first set up a connector. Enabling a connector is straightforward. If you sign in using Adobe SSO, available Adobe connectors are automatically displayed in the connectors menu.
If you are using a paid subscription and do not see the Adobe connectors listed, you can add them manually from the connectors browser.
In this guide, we will use the Adobe Customer Journey Analytics MCP to analyze customer engagement.
Use claude.ai in web browser to setup connector.
It is recommended that you use a new session (in-private/incognito) while connecting the MCP to intended IMS Organisation.
It is recommended that you use a new session (in-private/incognito) while connecting the MCP to intended IMS Organisation.
During the first interaction, when the Claude agentic service connects to Adobe services, you may be prompted to grant permissions. Please allow access so the service can securely retrieve and process data.
Expand the table view below for better visibility.
Prompts | Expected result |
|---|---|
Show the data views available in this instance. | A list of data views available in the instance, grouped by name based on logical categorisation. |
Set "{Data View Name}" as the default data view for this session. | A confirmation message indicating that the selected data view will be used for all subsequent queries.  Set session context |
Show metrics and dimensions | A list of metrics and dimensions available in the current data view, logically grouped by purpose based on their context labels and names. |
Show trend of brand engagement by using events, sessions and people for last 30 days. | Summarised visual about engagements with insights should be generated.  Engagements summarised in Claude |
Let's try to analyse the spike between 14th April to 20th April. Could this be impacted due to Marketing campaigns from Adobe Journey Optimiser (AJO)? Analyse the marketing deliveries targeted or sent, opens and visiting web page in the same session, attributed by message opens. | (Followed the previous response, where there was a spike between a date range) Detailed analysis about correlation would be presented  Data correlation analysis |