AJO with MCP Server

2 min

This page shows you what you can accomplish with the Adobe Journey Optimizer mcp server using natural language prompts, from quick campaign lookups to status audits and channel configuration reviews — without writing api calls or navigating product screens.

Prerequisites

Access to Adobe Journey Optimizer (AJO)

Access to Claude Web or Claude Desktop or ChatGPT Enterprise

View permissions in Adobe Journey Optimizer for campaigns and offers

Connect the AJO MCP Server

To connect from Claude Desktop or Claude Web:

Open your MCP client settings and add a new MCP server

Enter the server URL https://ajo-mcp.adobe.io/mcp

When prompted, complete the Adobe IMS OAuth login with your Adobe Experience Cloud credentials

Select the organization Adobe Demo System Shared. Select either the Luma, CitiSignal, or SecurFinancial Public Project sandbox within the Adobe Demo System Shared demo org.

Once authenticated, all tools are immediately available

Note: While you can connect it to any demo org, we recommend using ADSS, as it is the primary demo org and provides scalable demo readiness for AJO across the global field organization.

Try "Show me all my Journey Optimizer campaigns" to verify the connection.

All tools are read-only — the MCP server surfaces retrieve APIs as plain-language answers. Write operations (creating, updating, or deleting objects) are not supported in the current Beta release. If the MCP client provides an out-of-the-box connector, the recommended approach is to use that connector for the connection. For example, you may not need to add the server URL or create an app in Claude, since the connector is already available out of the box.

Use Cases

Goal	Prompts
Campaign overview	Show me all my Journey Optimizer campaigns — how many are set up in total?
Status audit	Which campaigns are currently live? List any paused or stopped campaigns.
Campaign details	Get the full details of campaign [ID] — walk me through everything that's set up.
Audience & targeting	What audience is targeted in campaign [ID]? What eligibility rules are set?
Schedule & timing	When is campaign [ID] scheduled to run? Is it a one-time send or recurring?
Troubleshooting	Why might campaign [ID] not be sending? Review the setup for any issues.
Channel configuration	What channel presets are available in my sandbox? Show me all my email channel configurations.
Channel audit	Which channel configurations are missing or incomplete? How many do I have across all channels?

Experience League Documentation: https://experienceleague.adobe.com/en/docs/journey-optimizer/using/content-management/combine/ajo-mcp