CJA & ChatGPT with MCP server
For the most accurate setup and best practices, use the official enablement on Experience League.
Adobe Marketing MCPs can be used directly within ChatGPT to access and execute Adobe Experience Cloud capabilities through natural language. By connecting Adobe Marketing MCPs as tools in ChatGPT, you can query data, analyze customer behavior, and perform marketing workflows without leaving the conversational interface. For this user needs to create App in ChatGPT
This section explains how to connect ChatGPT with Adobe Marketing MCPs and start using Adobe Marketing skills to drive insights and actions.
Expand the table view below for better visibility.
Prompts | Expected result |
|---|---|
Show the data views available in this instance.  Prompt UI with new App | A list of data views available in the instance. |
Set "{Data View Name}" as the default data view for this session. | A confirmation message indicating that the selected data view will be used for all subsequent queries. |
Show metrics and dimensions | A list of metrics and dimensions available in the current data view. |
Show trend of brand engagement by using events, sessions and people for last 30 days.
- Represent summary visually by using chart
- Normalise data in chart for better analysis | Summarised visual about engagements with insights should be generated.  Engagement summary |
Let's try to analyse the spike between 14th April to 20th April. Could this be impacted due to Marketing campaigns from Adobe Journey Optimiser (AJO)? Analyse the marketing deliveries targeted or sent, opens and visiting web page in the same session, attributed by message opens. | (Followed the previous response, where there was a spike identified mid-April) Detailed analysis about correlation would be presented  Data correlation analysis |