Audience Composition
What is Audience composition?
Audience composition allows you to create composition workflows, where you can combine existing Adobe Experience Platform audiences into a visual canvas and leverage various activities (split, exclude…) to create new audiences.
Once done, the resulting audiences are saved and backed into the Adobe Experience Platform along with existing audiences and can be leveraged in campaigns to target customers. Learn how to work with campaigns
Audience Composition Use cases
Promote the Luma+ loyalty program
Luma's newly launched loyalty program, Luma+, aims to reward our most devoted customers, incentivize repeat purchases, and create a community of brand advocates. This email campaign seeks to introduce and promote the Luma+ loyalty program to our customer base, driving enrollments and enhancing overall customer lifetime value.
Audience Composition Canvas
Composition activities overview:
- We can use the Audience activity to select our initial targeted audience
- It is easy to exclude dissatisfied customers with the Exclude activity
- The Enrich activity includes the recommended customer's next best offer using an enrichment dataset and a join key
- Rank activity helps us to reorder the customer audience by customers having the highest Lifetime value so far
- We can create a new audience resulting from this composition using the Save activity
View Luma - Promote Luma+ Loyalty Program composition.
Yoga Summer Sale
The Marketing Manager at Luma uses customer data to identify preferred communication channels and creates distinct segments to optimize customer engagement and conversion rates before creating a new Yoga Summer Sale campaign.
Audience Composition Canvas
View Luma - Yoga Summer Sale audience composition.